数字技术驱动长三角文化产业转型升级的作用机制与影响效应研究  

Research on the Mechanism and Effect of Digital Technology Driving the Transformation and Upgrading of Cultural Industry in the Yangtze River Delta

作　　者：姚正海 姚佩怡 YAO Zheng-hai;YAO Pei-yi(School of Business,Jiangsu Normal University,Xuzhou 221116,China;Department of Investment Banking,Bank of Nanjing,Nanjing 210000,China)

机构地区：[1]江苏师范大学商学院,江苏徐州221116 [2]南京银行投资银行部,江苏南京210000

出　　处：《南通大学学报（社会科学版）》2023年第4期32-44,共13页Journal of Nantong University:Social Sciences Edition

基　　金：国家社会科学基金后期资助项目“数字经济赋能高质量发展的作用机制与影响效应研究”(22FJYB030);江苏省社会科学基金项目“数字技术驱动长三角文化产业转型升级的机制和对策研究”(22EYB008)。

摘　　要：随着我国数字经济的快速发展,数字技术已逐渐成为赋能传统产业转型升级和高质量发展的重要动力。基于长三角41个城市2011—2021年的面板数据,采用熵权法和变异系数法组合赋权测算长三角各城市数字技术与文化产业转型升级水平,实证分析数字技术对文化产业转型升级的影响。研究发现:(1)大力发展数字技术能够有效促进文化产业转型升级,且该结论在经济水平和市场化程度相对较低时更为显著;(2)机制效应表明,数字技术对文化产业转型的影响能够通过优化产业结构得到更好的实现,地区资本错配程度阻碍了数字技术对文化产业转型的赋能作用,且在空间维度上,数字技术对文化产业转型升级的影响存在正向空间溢出效应。研究结论为长三角地区更好地激发文化产业发展潜力,实现文化产业转型升级提供了经验借鉴。With the rapid development of China’s digital economy,digital technology has gradually become an important driving force for the transformation and upgrading of traditional industries and high-quality development.Based on the panel data of 41 cities in the Yangtze River Delta from 2011 to 2021,this paper calculates the transformation and upgrading level of digital technology and cultural industry in the cities by using the method of entropy weight and variation coefficient,and empirically analyzes the influence of digital technology on the transformation and upgrading of cultural industry.It is found that vigorously developing digital technology can effectively promote the transformation and upgrading of cultural industry,and this conclusion is more conspicuous when the economic level and marketization degree are relatively low.The mechanism effect shows that the influence of digital technology on the transformation of cultural industry can be better realized by optimizing the industrial structure.The degree of regional capital mismatch hinders the empowerment of digital technology to the transformation of cultural industry.In the spatial dimension,digital technology has a positive spillover effect on the transformation and upgrading of cultural industry.The research conclusion provides experience for the Yangtze River Delta region to better stimulate the development potential of the cultural industry and realize the transformation and upgrading of the cultural industry.

关 键 词：数字技术 文化产业转型 产业结构 资本错配 

分 类 号：G124[文化科学] F127[经济管理—世界经济]