文旅融合视角下图书馆阅读推广融合模式创新与实践探索  

Exploration on the Innovation and Practice of Integration Mode of Library Reading Promotion from the Perspective of Cultural and Tourism Integration

作　　者：肖海清[1] 黄萍 旷芸 陈晓菲[3] Xiao Haiqing;Huang Ping;Kuang Yun;Chen Xiaofei(Library of Guilin Normal College;Guangxi Guilin Library;Department of Education,Guilin Normal College)

机构地区：[1]桂林师范高等专科学校图书馆,广西桂林541199 [2]广西桂林图书馆,广西桂林541199 [3]桂林师范高等专科学校教育系,广西桂林541199

出　　处：《图书馆》2023年第7期58-67,共10页Library

基　　金：广西哲学社会科学规划基金一般项目“新媒介时代大学生数字阅读素养的问题与对策研究”(项目编号:20BTQ002);广西哲学社会科学规划基金青年项目“广西高校图书馆红色文献资源建设及其阅读推广研究”(项目编号:18FTQ002);广西高校中青年教师科研基础能力提升项目“广西民间读书会与公共阅读服务深度融合及培育路径研究”(项目编号:2022KY1216)的研究成果之一。

摘　　要：文章采用文献研究和网络调查法梳理国内图书馆阅读推广文旅融合模式的研究和实践现状,从文旅融合视角出发审视图书馆阅读推广模式的变革,由此构建文旅融合视角下图书馆阅读推广模式框架,并结合阅读品牌“走读广西”的创意和实践,深入分析图书馆阅读推广领域融合、服务融合、产品融合、理念融合和价值融合等融合模式及实践过程,进而从融合广度、融合深度和融合精度三个方面提出文旅融合视角下图书馆阅读推广融合发展的方式方法。This paper combs the research and practice status of the integration mode of domestic library reading promotion on cultural and tourism integration with the method of literature research and network survey,examines the changes of library reading promotion mode from the perspective of cultural and tourism integration,and constructs the framework of library reading promotion mode from the perspective of cultural and tourism integration.On this basis,it deeply analyzes the integration mode and practice process of library reading promotion field integration,service integration,product integration,concept integration and value integration in combination with the creativity and practice of reading brand"walk and read in Guangxi".It further puts forward the ways and means of the integrated development of library reading promotion from the perspective of cultural and tourism integration from three aspects:integration breadth,integration depth and integration accuracy.

关 键 词：文旅融合 图书馆 阅读推广 融合模式 阅读服务 走读广西 

分 类 号：G252.17[文化科学—图书馆学]