短视频情感触发机制助推大学生主流价值观认同的基本经验与原则  

The Basic Experience and Principles of Short Videos Emotional Triggering Mechanism Boosting the Mainstream Value Recognition of College Student

作　　者：王曌 WANG Zhao(School of Marxism,Yan'an University,Zhejiang University of Traditional Chinese Medicine)

机构地区：[1]延安大学马克思主义学院 [2]浙江中医药大学马克思主义学院

出　　处：《当代中国价值观研究》2023年第3期106-111,共6页Chinese Journal of Contemporary Values

基　　金：陕西省教育厅重点科研计划(协同创新中心)“习近平关于榜样教育重要论述研究”(22JY069);2020年教育部人文社会科学研究规划基金“公众短视频的情感触发机制及其对大学生主流价值观认同的影响研究”(20YJA710006)的阶段性成果。

摘　　要：短视频具有突出的情感叙事功能,日益成为形塑大学生价值观的重要力量。这一功能主要通过短视频视觉符号对大学生集体记忆的建构、短视频互动中的情感能量积聚、沉浸式体验强化大学生的价值认知三种方式发生。我国在以社会主义核心价值观为引领、凸显短视频的情感叙事功能增强大学生社会主义核心价值观的情感认同、构建榜样教育生态形成大学生主流价值观认同的良好氛围、发挥意见领袖的价值引领力四个方面积累了丰富的经验。基于以上实践经验,进一步借助短视频情感触发机制助推大学生主流价值观认同,应坚持党的领导、发展健康的情感、尊重大学生情感发展的特点、突出传播过程的互动性等基本原则。Short videos have prominent emotional narrative functions,making up for the shortcomings of traditional indoctrination education and increasingly becoming an important force in shaping the values of college students.This function mainly occurs through three ways:constructing the collective memory of college students through visual symbols in short videos,accumulating emotional energy in short video interactions,and enhancing college studentsvalue cognition through immersive experiences.The C.P.C has accumulated rich experience in promoting the emotional value background based on the core socialist values;highlighting the emotional narrative function of short videos to enhance the emotional identification of college studentssocialist core values;constructing an exemplary education ecosystem to create a favorable atmosphere for college students to identify with mainstream values;leveraging the value leadership of opinion leaders.Based on the above practical experience,further utilizing the emotional mechanism of short videos to promote the mainstream values of college students should adhere to the Party's leadership,develop healthy emotions,respect the characteristics and needs of college studentsemotional development,and highlight the basic principles of interactivity in the dissemination process.

关 键 词：短视频 情感 价值观 认同 

分 类 号：D64[政治法律—政治学]