文化价值视域下博物馆数字藏品开发探究  

The Development of Museum Digital Collections:Discussed From the Perspective of Cultural Value

作　　者：胡盈[1] HU Ying(East China Normal University Museum,Shanghai,200062)

机构地区：[1]华东师范大学博物馆,上海200062

出　　处：《东南文化》2023年第3期185-190,共6页Southeast Culture

基　　金：2022年度上海市哲学社会科学规划课题“文化消费视角下文博直播对上海文化影响力提升研究”(2022ETQ002)的阶段性成果。

摘　　要：数字藏品的开发符合国家推进实施文化数字化战略的要求。数字藏品的文化价值区别于物理藏品,表现在知识生产的合作共创与加速迭代、多元审美的展示与对话,以及融合性的历史书写景观。博物馆开发数字藏品体现出博物馆与受众的价值同构,具体表现在文化知识生产中的共同叙事、文化场域建构中的交互连接、文化价值传播中的情感观照等方面。因此,博物馆在数字藏品开发中负有文化责任:对优秀传统文化价值传播的坚定引导、以具身文化阐释拓展博物馆教育功能、活化传统文化IP实现博物馆超级连接的文化领导力。The development of museum digital collections is in line with China's national strategy of cultural digitalization.Different from that of physical collections,the cultural value of digital collections lies in the collaborative production of knowledge,the presentation and dialogue about diversified aesthetics,and the integrated landscape of historiography.The development of digital collections in museums reflects the shared values of museums and audiences,which is embodied in the shared narrative in the production of cultural knowledge,the interactive connection in the construction of cultural fields,and the emotional reflection in the dissemination of cultural values.Therefore,museums have a responsibility for the development of digital collections,which includes providing solid guidance for the spreading of excellent traditional value,strengthening the education of museums through embodied cultural interpretation,and achieving the power of super-connection of museums by developing cultural IP.

关 键 词：博物馆 数字藏品开发 知识生产 文化价值 文化IP 具身文化阐释 

分 类 号：G260[历史地理—考古学及博物馆学]