人类文明新形态视域下中国体育形象建构与传播路径研究  

Research on Chinese Sport Image Construction and Communication Path from the Perspective of a New Model for Human Progress

作　　者：史梦龙[1] SHI Mengong(Sports and Military Teaching Department,Anhui University,Hefei 230000,China)

机构地区：[1]安徽大学体育军事教学部,合肥230000

出　　处：《体育与科学》2023年第4期39-44,52,共7页Sports & Science

基　　金：2022年安徽省高等学校科学研究项目重点项目“核心素养背景下武术专业教育供需目标体系研究”,项目号:2022AH050039。

摘　　要：在“中国式现代化”与“人类文明新形态”齐足并驰的背景下,建构与传播中国体育形象,不但对中华文明的传承与发展,而且对以中国体育为载体,促进文化认同、群体凝聚、国际交流等具有积极意义。本文认为:人类文明新形态视域下中国体育在历时传承与共时发展中,具有类型多样、内涵丰富、价值非凡等特征。中国体育作为中华文化符号,对其形象建构,不能仅仅围绕体育本身展开,而应充分挖掘其中的文化内涵、主体能动性。因此在中国体育形象建构探讨中,除了历时的文化、情感积淀思考,还可围绕多主体互动展开。在人类文明新视域下的中国体育形象传播中,“情感”构成了相关传播中的关键词。其间,无论是情境化传播,还是渗透化传播,不仅是对快速发展的媒介技术的融合应用,对新时期人类情感需求的回应,而且是对新时代中国与国际建立更亲和交流及合作方式的探索。Under the background of“Chinese path to modernization”and“a new model for human progress”,constructing and disseminating Chinese sport image not only has positive significance for the inheritance and development of Chinese civilization and Chinese sport,but also has positive significance for promoting cultural identity,group cohesion and international exchange with Chinese sport as the carrier.This paper holds that Chinese sport in a new model for human progress in the diachronic inheritance and synchronic development,with various types,rich connotation,extraordinary value and so on.As a symbol of Chinese culture,the image construction of Chinese sport should not only focus on sport itself,but should fully explore its cultural connotation and subject initiative.Therefore,in the discussion of the construction of Chinese sports image,in addition to the cultural and emotional accumulation,it can also focus on multi-subject interaction.In the communication of Chinese sport image under the new model for human progress,“emotion”constitutes the key word in the relevant communication.During the period,whether it is situational communication or penetrative communication,it is not only the integration and application of the rapidly developing media technology,but also the response to the emotional needs of human beings in the new era,and the exploration of establishing a more friendly communication and cooperation mode between China and the international community in the new era.

关 键 词：中国体育形象 人类文明新形态 文化 记忆 认同 情感 共塑 

分 类 号：G80-05[文化科学—运动人体科学]