北京市居民食品类林下经济产品消费行为研究  

Research on the Consumption Behavior of Beijing Residents towards Food-based Forestry Economic Products

作　　者：牛宇涵 黄雷[1] Niu Yuhan;Huang Lei(Economics and Management School,Beijing University of Agriculture/Research Base of Beijing Rural Revitalization,Beijing 102202)

机构地区：[1]北京农学院经济管理学院/北京乡村振兴研究基地,北京102202

出　　处：《农业展望》2023年第6期119-126,共8页Agricultural Outlook

基　　金：北京市社会科学基金研究基地重点项目“北京市生态涵养区森林生态产品价值实现机制研究”(19JDGLA005)。

摘　　要：林下经济是依托森林、林地、森林生态环境,遵循可持续经营原则,以开展复合经营为主要特征的生态友好型经济,在此模式下生产的食品类林下经济产品涉及林业种植、林下养殖、产品采集加工3个方面。发展林下经济、推广林下经济产品是高效利用林地资源、提高土地生产力的客观需要,是推进乡村振兴、兴绿富民的重要举措。基于消费者行为相关理论分析北京市居民食品类林下经济产品消费行为,重点探讨影响食品类林下经济产品消费行为的因素,并运用因子分析构建有序多分类Logit模型进行实证分析,得到以下结论:食品安全与健康关注是目前北京市居民对食品类林下经济产品最主要的消费动机;消费环境和消费感受是目前北京市居民对食品类林下经济产品最主要的影响因素;产品认知与溢价支付是目前北京市居民对食品类林下经济产品最主要的短板。最后,基于研究结论提出相关政策建议。The forest economy is an eco-friendly economy that relies on forests,woodlands and forest ecological environment,follows the principle of sustainable management and is mainly characterized by the development of composite management.The food-based forest economy products produced under this model involve three aspects:forestry planting,forest farming and the collection and processing of related products.The development of forest economy and the promotion of forest economic products are objective needs for the efficient use of forest resources and the improvement of land productivity,and are the important measures to promote the rural revitalization and the development of greenery to enrich the people.The consumption behavior of Beijing residents for food products in the forest economy was analyzed based on theories related to consumer behavior,focusing on the factors influencing the consumption behavior of food-based forest economic products,and an empirical analysis was made by using factor analysis to construct an ordered classification Logit model.The results showed that:food safety and health concerns are currently the most important motivations for Beijing residents to consume food-based forestry products;consumption environment and consumption perception are currently the most important influencing factors on food-based forest economy products for Beijing residents;product perception and premium payment are currently the most important shortcomings of food-based forest economy products for Beijing residents.Finally,relevant policy recommendations were put forward on the basis of the research results.

关 键 词：食品 林下经济产品 消费行为 LOGIT模型 北京 

分 类 号：F326.27[经济管理—产业经济] F713.55