科技赋能中华文化的传播实践与创新路径  

The Dissemination Practice and Innovation Path of Chinese Culture Enabled by Science and Technology

作　　者：于璇 楚颖盈 罗恒睿 Yu Xuan;Chu Yingying;Luo Hengrui(College of Journalism and Communication,Ningxia University,Ningxia,Yinchuan,750021;College of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing,102488;School of International Liberal Studies,Waseda University,Japan,Tokyo,169-8050)

机构地区：[1]宁夏大学新闻传播学院,宁夏银川750021 [2]中国社会科学院大学新闻传播学院,北京102488 [3]早稻田大学国际教养学部,日本,东京,169-8050

出　　处：《科技智囊》2023年第7期17-22,共6页Think Tank of Science & Technology

基　　金：国家社会科学基金重大项目“我国新闻传播业人工智能应用现状与发展趋向研究”(项目编号:19ZDA327);宁夏哲学社会科学规划项目“宁夏在新时代意识形态工作中的路径创新与效能提升研究”(项目编号:22NXCKS01)研究成果。

摘　　要：新时代背景下,中华文化对外传播整体呈现出系统建构不足、传播主体活力有待增强、综合人才支撑不足、被动地位亟待扭转的状况,中华文化走出去更具现实迫切性。全媒体时代,科技创新为中华文化对外传播创造新机遇的同时,也带来新的传播困境,包括算法优先导致国家形象认知片面化,技术宰制带来国际舆论极化倾向,过度注重技术支撑容易忽视人文意蕴,偏重宏大叙事造成对抗解读广泛化等。基于此,可通过挖掘培育优质种子用户、发挥多元主体比较优势、注重个体创意表达、创新人才培养等路径,推动中华文化对外高质量传播。Under the background of the new era,the overall external communication of Chinese culture presents a situation of insufficient system construction,the vitality of the main body of communication needs to be strengthened,the support of comprehensive talents is insufficient,and the passive position needs to be reversed,it is more realistic and urgent for Chinese culture to go out.In the all-media era,while technological innovation has created new opportunities for the external communication of Chinese culture,it has also brought new communication difficulties,including algorithm priority leading to one-sided cognition of the country's image,technological domination leading to the polarization of international public opinion,and excessive emphasis on technology,it is easy to ignore the humanistic implication in support,and the emphasis on grand narratives leads to the broadening of confrontation and interpretation.Based on this,it is possible to promote the high-quality dissemination of Chinese culture to the outside world by exploring and cultivating highquality seed users,giving full play to the comparative advantages of multiple subjects,focusing on individual creative expression,and cultivating innovative talents.

关 键 词：科技创新 中华文化 对外传播 国际话语权 

分 类 号：G125[文化科学]