社交媒体时代舆论战的边界性、确定性和传播性  

The Boundaries, Certainty and Communication of Public Opinion Warfare in the Age of Social Media

作　　者：马广军 Ma Guangjun(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074)

机构地区：[1]重庆交通大学旅游与传媒学院,重庆400074

出　　处：《情报杂志》2023年第8期102-106,共5页Journal of Intelligence

基　　金：2022年重庆市教育委员会人文社会科学研究重点规划项目“网络社会舆论场的情感认同与情绪传播研究”(编号:22SKGH163)。

摘　　要：[研究目的]在以俄乌冲突为代表的网络舆论战中,各方力量在舆论场上为战争造势,使得舆论场势力混杂、信息来源复杂、水军搅局、舆论群体极化、情感和情绪色彩浓厚,是一场具有鲜明特色的社交媒体舆论战争。通过情感因素的研究,有助于分析社交媒体时代舆论战的新特征和新趋势。[研究方法]基于情感实践和媒介学的研究成果,结合对俄乌舆论战进行案例分析,研究情感对于社交媒体时代舆论战的影响。[研究结论]研究发现,在社交媒体时代舆论战当中,情感被高度“武器化”,各方力量以情感为武器进行战争博弈,影响了舆论战的边界性、确定性和传播性,也推动了战争范式的转变。[Research purpose]In the online public opinion war represented by the Russian-Ukrainian conflict,all forces create momentum for the war in the public opinion field,making the public opinion field forces mixed,the information sources complicated,the water army disrupting the situation,the public opinion group polarized,and the feelings and emotions being strong.The public opinion field is a social media public opinion war with distinctive characteristics.A study from the perspective of the emotion is helpful for analyzing the new characteristics and new trend of the public opinion war at the age of social media.[Research method]Based on the research results of emotion practice and media studies,combined with the case study of the public opinion war between Russia and Ukraine,the impact of emotion on the public opinion war in the era of social media is studied.[Research conclusion]The study finds that in the public opinion war in the social media era,emotions are highly"weaponized",and all forces use emotions as weapons to play war games,which affects the boundary,certainty and dissemination of public opinion wars,and also promotes the transformation of war paradigms.

关 键 词：社交媒体 信息传播 舆论场 网络舆论战 战争手段 俄乌冲突 情感引导 

分 类 号：G206[文化科学—传播学]