基于信息生态视角的生鲜电商农产品质量安全提升研究  

Research on Improving the Quality and Safety of Fresh E-commerce Agricultural Products from the Perspective of Information Ecology

作　　者：郝晨方 赵建欣[1] HAO Chenfang;ZHAO Jianxin(School of Business,Hebei University of Economics and Business,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学商学院,河北石家庄050061

出　　处：《现代食品》2023年第10期112-116,共5页Modern Food

基　　金：河北省社会科学基金项目“数字化背景下线上销售农产品质量安全精准管控研究”(HB21YJ047)。

摘　　要：本研究首先对生鲜电商信息生态系统进行理论介绍,并将其划分为信息生态核、信息生态基与信息生态库3个圈层;其次以信息生态核圈层信息生态链为对象,分析其节点之间的质量信息流转,从而提出生鲜电商信息生态链中存在的问题;最后分别从3个圈层给出了提升生鲜电商信息生态系统产品质量安全的重点措施。This paper first introduces the theory of the information ecosystem of fresh e-commerce,and divides it into three layers:information ecological core,information ecological base and information ecological database.Then the information ecological chain at the core of the information ecosystem is taken as the object,the quality information flow between its nodes,is analyzed and the problems in the information ecological chain of fresh e-commerce.is proposed Finally,the key measures to improve the quality and safety of fresh e-commerce information ecosystem products are given from three layers.

关 键 词：信息生态系统 信息生态链 生鲜电商 农产品质量安全 

分 类 号：TS201.6[轻工技术与工程—食品科学]