面向媒体融合的广播电视监测监管体系  

Radio and Television Monitoring and Supervision System for Media Integration

作　　者：张光明 ZHANG Guangming(Radio and Television Monitoring Center of Gansu Provincial Radio and Television Bureau,Lanzhou 730000,China)

机构地区：[1]甘肃省广播电视局广播电视监测中心,甘肃兰州730000

出　　处：《电视技术》2023年第6期185-187,共3页Video Engineering

摘　　要：随着媒体融合的不断深入,广播电视行业面临新的监测监管挑战。目前,广播电视监测监管体系中,监管范围和标准不清晰、监测技术和设备单一落后、监测数据收集整理分析效率不高等问题成为制约监管效果的重要因素。对此,结合实际情况,提出明确监管标准和范围、引进新的监测技术和设备以及整合多源数据等改进措施,以提高广播电视监测监管体系的效率和适应性。With the deepening of media integration,the radio and television industry is facing new monitoring and supervision challenges.At present,in the radio and television monitoring and supervision system,the unclear supervision scope and standards,the single and backward monitoring technology and equipment,and the inefficient collection,collation and analysis of monitoring data have become important factors restricting the supervision effect.Based on the actual situation,this paper puts forward some improvement measures,such as defining the supervision standard and scope,introducing new monitoring technology and equipment,and integrating multi-source data,in order to improve the efficiency and adaptability of radio and television monitoring and supervision system.

关 键 词：媒体融合 广播电视监测监管 多源数据 

分 类 号：TN931.3[电子电信—信号与信息处理]