精细化运营 邮储银行聚焦女性客群 打造“懂她”信用卡  

Featured Credit Cards Provide Specialized Service to Specific Customers

作　　者：郭涛 

机构地区：[1]中国邮政储蓄银行信用卡中心

出　　处：《金融电子化》2023年第13期16-19,共4页Financial Computerizing

摘　　要：经过三十多年的发展,信用卡市场已由粗放运营进入精细化运营的新时代。银行应当充分发挥自身资源禀赋,挖掘不同细分市场的用户需求,为不同客群提供差异化服务,全面提升不同客群的用卡体验,充分满足客户对美好生活的向往及追求。Domestic banks in China are exploring new opportunities in featured credit cards,which precisely target specific customers with themed cards.This highlights the increased focus on product and service refinement and differentiation in China's financial services.Examples include PSBC's"Blossom Ladies Themed Credit Card,CMB's"Three-Body Co-Branded Credit Card,"CITIC Bank's"Freely/XiaoYao Youth Edition Platinum Credit Card,"and Bank of Jinzhou's"Barbeque Credit Card."These card services exemplify the banking industry in China cultivating segmented markets.

关 键 词：邮储银行 信用卡市场 差异化服务 资源禀赋 细分市场 用户需求 精细化运营 美好生活 

分 类 号：F832[经济管理—金融学]