后疫情时代的国家形象修辞策略  

The Rhetorical Strategy for National Image in the Post-epidemic Era

作　　者：刘丹凌[1,2] Liu Danling

机构地区：[1]西南大学新闻传媒学院 [2]西南大学新闻传媒学院新闻系

出　　处：《复印报刊资料（新闻与传播）》2022年第3期34-42,共9页JOURNALISM AND COMMUNICATION

基　　金：教育部人文社科研究项目“新时代国家形象的话语实践逻辑与修辞策略研究”,项目编号为:19YJA860011;中央高校基本科研业务费专项资金重大培育项目阶段性成果,项目编号为:SWU1809015。

摘　　要：全球化进程促成了高度融合的世界共生体系,亦导致了多面向的“分化”和“混杂”,诸多发展中国家不但遭遇了发展危机,亦面对价值入侵带来的困境。作为一套凸显国家“总意志”的观念和价值表象系统,国家形象是现代国家的核心神话,是对“国家”主体的符码表征和意义阐明。它在综合国家实体存在与精神内核的基础上,建构民族—国家想象的理想样态,并在不断的意义书写和价值碰撞中引导国族认同感和归属感,从而巩固和强化国家主体。在后疫情时代,重构国家形象的伟大神话是更新民族想象、传播民族精神价值、进行文化政治动员,超越以“大规模单向说服”为主导的共识生产机制,培植国族核心价值观念和认同的重要软文化路径和国家修辞策略。The process of globalization has contributed to a highly integrated world symbiotic system,and also led to multidimensional"differentiation"and"mixing".Many developing countries have not only encountered development crises,but also faced difficulties brought by value invasion.As a set of concepts and the value representation system highlighting the"general will"of the country,the national image is the core myth of modern countries and the symbol representation and significance clarification of them.On the basis of integrating the national physical existence and spiritual core,it constructs the ideal form of nation-state imagination,and guides the national identity and sense of belonging in the continuous meaning writing and value collision,so as to consolidate and strengthen the national concept.In the post-epidemic era,reconstructing the great myth of the national image needs to renew the national imagination,spread the national spiritual value,carry out cultural and political mobilization,transcend the consensus production mechanism dominated by"large-scale one-way persuasion",and cultivate the important soft cultural path and national rhetoric strategy of national core values and identity.

关 键 词：全球化 国家形象 共同体 软文化 国家修辞 

分 类 号：D820[政治法律—政治学] G206[政治法律—外交学]