游戏IP价值评估方法及其应用研究——以《原神》游戏IP为例  

Research on the Valuation Method of Game Intellectual Property and Its Application-Taking《Genshin Impact》Game Intellectual Property as an Example

作　　者：陈伊宁 王田力 梁培 周春燕 胡思琪 李梦南 Chen Yining;Wang Tianli;Liang Pei;Zhou Chunyan;Hu Siqi;Li Mengnan(Capital University of Economics and Business,Bejing 100070)

机构地区：[1]首都经济贸易大学财政税务学院,北京100070

出　　处：《中国资产评估》2023年第7期71-80,F0003,共11页Appraisal Journal of China

摘　　要：互联网、5G和社交媒介的迅猛发展,使得我国游戏IP也开启了高速发展模式,游戏IP在我国文化产业发展中扮演着重要角色,是我国文化产业发展的新增长点。故本文探究了游戏IP价值评估方法。首先,通过研读游戏IP相关的文献发现收益法是最适用于游戏IP价值评估的方法,其次,对收益法进行了优化,构建了游戏IP价值评估方法,最后,选取原神IP作为案例,进行案例分析。本文研究结果将有助于我国游戏IP产业的健康发展、政府监督管理游戏IP产业、降低投资者的投资风险。By studying the relevant literature of game intellectual property value evaluation,this paper analyzes the applicability of traditional evaluation methods in game intellectual property value evaluation,and then builds a game intellectual property value evaluation model by improving the income method,and selects Genshin Impact intellectual property for case analysis.The results will help the healthy development of Chinese game intellectual property industry,government supervision and management of game intellectual property industry,and reduce the investment risk of investors.

关 键 词：无形资产评估 知识产权 游戏IP 收益法 

分 类 号：F275[经济管理—企业管理]