面向中国风格海报视觉隐喻设计的创造力支持系统研究  

Research on creative support system of visual metaphor design for Chinese style posters

作　　者：宁斌 刘芳 刘志雄 王遵富 NING Bin;LIU Fang;LIU Zhi-xiong;WANG Zun-fu(School of Design,Hunan University,Changsha Hunan 410000,China)

机构地区：[1]湖南大学设计艺术学院,湖南长沙410000

出　　处：《图学学报》2023年第4期838-848,共11页Journal of Graphics

基　　金：国家重点研发计划项目(2019YFB1405702)。

摘　　要：创造力支持系统是计算机辅助设计领域的研究热点,现有创造力支持系统的功能大多是辅助作品生成,缺乏对创意构思阶段的有效支持,导致创意构思阶段的灵感发散与收敛存在困难。中国风格海报需要设计师选取合适的文化元素进行编排,以传达特定的主旨与文化内涵,这对平面设计师而言颇为困难,尤其是新手设计师容易忽略文化元素的多重隐喻,固化的意象图式会导致作品流于形式,缺少文化内涵。为了能够辅助设计师在设计中国风格海报时构建视觉隐喻,提出了中国风格海报视觉隐喻构建的关键设计要素与思维路径,使用语义差异法与众包法构建了六类元素“隐喻关联”,并基于“隐喻关联”提出了中国风格海报隐喻标签自动生成规则,进而构建了一个创造力支持系统——“灵知”。该系统致力于更深层次的思维探索、灵感启发与隐喻推理过程可视化,显式表示元素到隐喻以及隐喻到元素的双向关联,提供以“隐喻”作为高层语义信息的检索功能,支持从“隐喻”“色彩”和“形态”多个设计维度进行范例发散。最后通过用户实验与专家访谈验证了“灵知”的有效性,与现有类似系统对比,能够在多个维度支持用户灵感发散,并有效提升构思效率和设计创造力。The development of creativity support system is an area of active research in the realm of computer-aided design.While most existing creativity support systems aim to assist the generation of works,they often fall short in providing effective support during the creative conception stage,which can hinder the process of inspiration divergence and convergence.Chinese-style posters,in particular,require designers to select appropriate cultural elements for layout to convey specific themes and cultural connotations.This task can prove challenging for graphic designers,especially novices who may overlook the multiple metaphors of cultural elements.In turn,the solidified image schema will lead to the works becoming mere formalities and lacking cultural connotations.In order to assist designers in the construction of visual metaphors in the design of Chinese-style posters,this paper proposed key design elements and thinking paths for the construction of visual metaphors in Chinese-style posters.Using the semantic difference and crowdsourcing methods,six types of elements were constructed as“metaphor associations”,and automatic generation rules for metaphor labels in Chinese-style posters were developed based on these associations.Subsequently,a creativity support system,called“Afflatus”,was constructed to facilitate deeper thinking exploration,inspiration,and visualization of the metaphorical reasoning process.The system explicitly represented the bidirectional correlation between elements and metaphors and offers a retrieval function with“metaphor”as high-level semantic information,supporting the sample divergence across multiple design dimensions of“metaphor”“color”and“form”.Finally,through user experiments and expert interviews,the effectiveness of Afflatus was verified,demonstrating its superiority over existing systems by supporting the divergence of user inspiration across multiple dimensions while effectively enhancing the efficiency of conception and design creativity.

关 键 词：创造力支持系统 视觉隐喻 文化意象 平面设计 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]