传统视觉元素在包装设计中的应用  

Application of Traditional Visual Elements in Packaging Design

作　　者：唐亮 TANG Liang(Shuozhou Normal Technical College,Shuozhou 036001,China)

机构地区：[1]朔州师范高等专科学校,山西朔州036001

出　　处：《绿色包装》2023年第7期78-81,共4页Green Packaging

摘　　要：随着时代发展速度的不断加快,消费者在购买环境中接触到来自世界各地的包装设计思想理念和外观形态,已经在潜移默化中产生相应的审美疲劳,在选择产品的时候也会对包装产生更为严苛的要求。因此,包装设计人员应进行多角度的思考,结合商品的时代背景,合理运用包装提升其价值,这样才能让商品在众多竞品中脱颖而出,让消费者耳目一新,在内心深处生出感情向往,从而提高商品销售量。With the continuous acceleration of the development of the times,consumers have been exposed to packaging design ideas and appearance forms from all over the world in the purchase environment,which has produced corresponding aesthetic fatigue in the subtle,and will also have more stringent requirements on packaging when selecting products.Therefore,packaging designers should think from multiple perspectives when carrying out their work tasks,combine the era background of the goods,and use packaging reasonably to improve their value,so that the goods can stand out among many competing products,make consumers fresh and fresh,and create emotional yearnings in the heart,so as to improve the sales volume of the goods.

关 键 词：传统文化 视觉元素 包装设计 

分 类 号：TB482[一般工业技术—包装工程]