数字化情境下新兴技术企业创新网络价值共创策略研究  

Research on value co-creation strategy of the innovation network of emerging technology enterprises in the digital context

作　　者：杨彩霞[1] 李艳 YANG Caixia;LI Yan(School of Economics and Management,Harbin University of Science and Technology,Harbin 150040,China)

机构地区：[1]哈尔滨理工大学经济与管理学院,黑龙江哈尔滨150040

出　　处：《科技管理学报》2023年第4期58-70,共13页Journal of Science and Technology Management

基　　金：黑龙江省哲学社会科学研究规划项目(20JYB037)。

摘　　要：数字化情境下,新兴技术企业创新网络中价值共创行为复杂性增强,一方面各主体借助数字技术提高共创效率,但另一方面数字化情境的不确定性也可能加剧共创风险。为探究新兴技术企业创新网络各主体价值共创的策略选择,构建新兴技术企业、合作企业与数字平台企业三方的价值共创演化博弈模型,分析不同情形下的演化稳定策略,并通过数值仿真研究影响价值共创策略选择的关键因素。研究结果表明:数字化情境下平台企业数字赋能程度的提高对于成本降低、共创收益增加均具有重要作用;直接创新收益、互动契合程度、学习能力、资源投入量的提高对于价值共创具有促进作用;合理的利益分配机制以及有效的惩罚机制对于价值共创具有保障作用。At present,digital economy has become an important support and development force of the current social economy.With the deepening integration and application of digital technologies such as big data,cloud computing,blockchain and artificial intelligence in various fields,it drives the development of cutting-edge emerging technologies such as intelligent vehicles,brain-like intelligence and neural chips,and promotes the communication and interaction between emerging technology enterprises and cooperative enterprises,gradually forming an innovation network of emerging technology enterprises with technological innovation as the core.Each subject realizes value cocreation through the synergistic effect of cooperation and innovation.Therefore,in the digital situation,the importance of digital platforms bearing various digital technologies and services becomes more and more prominent.In this context,on the one hand,each subject improves co-creation efficiency with the help of digital technology,but on the other hand,the cooperation intensity of each subject in the digital context is weakened and the uncertainty increases,which may aggravate co-creation risk.Based on the influence of the above two aspects,the value co-creation behavior in the innovation network of emerging technology enterprises in the digital context is more complex and changeable.Therefore,it is of great significance to explore the value co-creation strategy choice and influence factors of each subject in the innovation network of emerging technology enterprises to improve the stability of the innovation network of emerging technology enterprises and to overcome the technical difficulties of emerging industries.Innovation network value co-creation of emerging technology enterprises means that driven by heterogeneous resources,economic benefits,digital environment and other factors,emerging technology enterprises and their complementary cooperative enterprises in terms of resources and capabilities can fully interact with each other to overcome emergin

关 键 词：数字化情境 新兴技术企业 创新网络 价值共创 三方演化博弈 

分 类 号：F273.1[经济管理—企业管理]