动漫衍生品视域下的博物馆文创产品设计创新  

Innovaion Research on Museum Cultural and Creative Product Design from the Perspective of Animation Derivatives

作　　者：齐琦[1] QI Qi(Chengdu University of Information Technology,Chengdu 610225,China)

机构地区：[1]成都信息工程大学,成都610225

出　　处：《包装工程》2023年第16期374-380,共7页Packaging Engineering

基　　金：四川动漫研究中心项目(DM202020);成都信息工程大学能力提升计划项目(KYTD202242)。

摘　　要：目的 试图探索博物馆动漫类型文创产品符合自身特性的、系统化的设计方法,让文物的多层次文化价值在其中得到最大意义的传承。方法 基于动漫衍生品设计理论,对国内代表性博物馆动漫类型文创的设计模式进行调研,分析与传统动漫衍生品设计的差异;基于经典的情感化分层设计理论,比较研究当代博物馆动漫类型文创设计与传统博物馆文创产品设计的设计思路,由此路径总结两种理论相结合的博物馆动漫文创设计方法,并应用于“三星堆”鸟型文物题材的设计实践案例中进行验证。结论 博物馆动漫文创要想走出一条特色化道路,需要在动漫衍生产品系统设计思路中有序融入情感化分级设计理论,以重视细分文化领域的转化设计、重视材料工艺的创新与传统技艺的结合、重视动漫文化生态打造的同时结合多元的人工智能科技等为具体创新手段,促进该类型产品的推陈出新。This research aims to explore a systematic design method of cultural and creative products of museum animation type that conforms to its own characteristics.Let the multi-level cultural value of cultural relics be passed down in the greatest sense.Based on the design theory of animation derivatives,Research on the design models of animation type cultural creativity in domestic representative museums,and analyze the difference from traditional animation de-rivatives;Based on the classic emotional layered design theory,Comparative Study on the Design Ideas of Contemporary Museum Animation Type Cultural and Creative Design and Traditional Museum Cultural and Creative Product Designo Follow the path,a museum animation cultural and creative design method combining two theories is summarized,and ap-plied to the design practice case of the"Sanxingdui Birds"for verification.The conclusions are:In order for museum ani-mation cultural and creative products to embark on a distinctive path,it is necessary to systematically integrate emotional grading design theory into the design concept of animation derivative products,Emphasize the transformation design in the segmented cultural field,Emphasize the combination of innovation in material technology and traditional craftsmanship,Emphasize the creation of animation cultural ecology with combining multiple AI technologies,etc.It can promote the innovation of this type of product.

关 键 词：博物馆文创 动漫衍生品 整合设计 

分 类 号：TB472[一般工业技术—工业设计]