媒介体育文化语境下社会教化标语的模因分析  

Memetic Analysis of Social Civilizing Slogans in the Context of Media Sports Culture

作　　者：徐琼[1] 郭远兵 XU Qiong;GUO Yuan-bing(Department of Arts,Wuhan Sports University,Wuhan 430079,Hubei,China;College of Sports Science and Technology,Wuhan Sports University,Wuhan 430205,Hubei,China;Sports Social Science Research Center of General Administration of Sport of China,Wuhan Sports University,Wuhan 430079,Hubei,China;Department of Psychology,Wuhan Sports University,Wuhan 430079,Hubei,China)

机构地区：[1]武汉体育学院艺术学院,武汉430079 [2]武汉体育学院体育科技学院,武汉430205 [3]武汉体育学院国家体育总局体育社会科学研究中心,武汉430079 [4]武汉体育学院心理学系,武汉430079

出　　处：《武汉理工大学学报（社会科学版）》2023年第3期117-123,共7页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：湖北省高等学校哲学社科重大项目(21ZD96);湖北省教育厅人文社科思政项目(20Z048);湖北省教育厅科学研究计划项目(Q20224101);湖北省教育科学规划重点项目(2020GA050);“十四五”湖北省高等学校优势特色学科群“运动与脑科学”支持项目[鄂教研(2021)5号]。

摘　　要：体育标语被广泛应用于社会教化。模因理论是分析媒介体育文化社会教化标语的重要工具。基于模因理论,本文呈现了媒介体育文化语境下社会教化标语的模因化表现,解析出基因型体育标语模因和表现型体育标语模因两种模式。媒介体育文化语境下社会教化标语的模因化经历生成、传播两个阶段,通过生物、权力两种机制以及传递、仪式两条路径推进运行。模因分析有效地揭示了媒介体育文化语境下体育标语社会教化的传播原理。Sports slogans are widely used for social indoctrination.Memetics is an important tool to analyze the social indoctrination slogans of media sports culture.Based on memetics,this article presented the meme representation of media sports culture social education slogans,and analyzed two modes:genotype sports slogan meme and expression sports slogan meme.The modalization of social indoctrination slogans in the context of media sports culture goes through two stages of generation and dissemination,and operates through two mechanisms of biology and power,as well as two paths of transmission and ritual.Meme analysis effectively reveals the communication principles of social education of sports slogans in the context of media sports culture.

关 键 词：媒介体育文化 社会教化 体育标语 模因论 

分 类 号：G122[文化科学] G80-05