网络营销与直播电商专业人才培养探究——基于产出导向的视角  

The Exploration on the Professional Talents Training in Network Marketing and Live Broadcast E-commerce

作　　者：景远[1] JING Yuan(Bohai Shipbuilding Vocational College,Xingcheng 125105,China)

机构地区：[1]渤海船舶职业学院,辽宁兴城125105

出　　处：《船舶职业教育》2023年第4期78-80,共3页Shipbuilding Vocational Education

基　　金：渤海船舶职业学院2022年度院内课题。

摘　　要：网络营销与直播电商专业是2021年职业教育专业目录中更名的新专业。为进一步优化专业结构、对接地方产业的人才需求,高职院校按照“产业链、人才链、创新链”三链统一的原则,提升专业与产业需求的契合度,增强高职教育的适应性,更好地服务区域经济社会的发展。针对行业企业对网络营销与直播电商的人才需求,以“产出导向”为前提,明确人才培养目标,规范课程设置,全面修(制)订专业人才培养方案,推进专业升级和数字化改造,提高人才培养质量,切实提升服务经济社会发展能力。The major of network marketing and live broadcast e-commerce is a new major renamed in the professional catalog of vocational education in 2021.In order to further optimize the professional structure and meet the talent needs of local industries,according to the principle of"industrial chain,talents chain and innovation chain",higher vocational colleges improve the fit between the professional and industrial needs,enhance the adaptability of higher vocational education,and better serve the development of regional economy and society.Aiming at the talents demand of industry enterprises for online marketing and live broadcast e-commerce,on the premise of"output-oriented",higher vocational colleges clarify the talents training objectives,standardize the curriculum,comprehensively revise(formulate)professional talents training programs,promote professional upgrading and digital transformation,improve the quality of talents training,and effectively improve the ability to serve economic and social development.

关 键 词：网络营销与直播电商专业 产出导向 人才培养 

分 类 号：G710[文化科学—职业技术教育学]