基于意象转化的冀西山地传统村落文创产品设计研究  

RESEARCH ON THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS IN TRADITIONAL VILLAGES IN THE JIXI MOUNTAINS BASED ON THE TRANSFORMATION OF IMAGERY

作　　者：张钒 

机构地区：[1]吉利学院

出　　处：《设计》2023年第16期12-15,共4页Design

摘　　要：本文以冀西山地传统村落文创产品设计为研究对象,基于意象转化设计理论与方法,结合传统村落文创产品用户需求分析,探索基于意象转化的传统村落文创产品设计策略。通过分析出基于意象转化的冀西山地传统村落文创产品设计的两个方法,即:符号转化法与语意评估法;最后构建了基于意象转化的传统村落文创产品设计流程。本文以于家村为例,利用基于意象转化的传统村落文创产品设计方法与流程,为于家村打造了一款名为“福禄娃娃”IP形象及其衍生文创产品,验证了基于意象转化的传统村落文创产品设计方法的可行性,希望能够行之有效地为传统村落文创产品设计提供借鉴。This paper explores the design strategy of image-transformed traditional village cultural and creative products based on the theory and method of image-transformed design,combined with the analysis of the user needs of traditional village cultural and creative products.Two methods are used to analyse the image-transformation-based design of traditional village cultural and creative products in the western Jixi mountains,namely the symbolic transformation method and the semantic evaluation method;finally,the process of image-transformation-based traditional village cultural and creative product design is constructed.Taking Yujia Village as an example,this paper used the image-transformation-based traditional village cultural and creative product design method and process to create an IP image called"Fulu Doll"and its derivative cultural and creative products for Yujia Village,verifying the feasibility of the image-transformation-based traditional village cultural and creative product design method and hoping that it can effectively provide a reference for traditional village cultural and creative product design.It is hoped that this can be used as a reference for the design of traditional village cultural and creative products.

关 键 词：创产品 意象转化 传统村落 符号学 语意学 

分 类 号：J05[艺术—艺术理论]