社区电商生鲜品类供应链风险控制研究--以“美团优选”为例  

Research on Risks Control of Fresh Food Supply Chain in Community E-commerce Taking “Meituan Selection”as an example

作　　者：薛景梅[1] 王昂 XUE Jingmei;WANG Ang

机构地区：[1]河北科技大学经济管理学院

出　　处：《价格理论与实践》2023年第2期156-160,共5页Price:Theory & Practice

基　　金：教育部人文社科基金项目,网络零售退货策略对退货行为的心理作用机制研究(21YGC630064)。

摘　　要：加强社区电商生鲜品类供应链风险控制,可以有效降低供应链风险,提升供应链绩效。结合社区电商供应链结构与生鲜品类特性,构建包括4个一级指标和21个二级指标的社区电商生鲜品类供应链风险评估指标体系,并从系统动力学角度对社区电商生鲜品类供应链风险进行仿真评估,结果显示:物流运作和产品加工是供应链风险最高的两个环节,各风险环节存在部分高敏感性风险因子。基于评估结果,从加工作业、物流运作、采购与供应、售后服务4个环节提出加强社区电商生鲜品类供应链风险控制的相关建议。Strengthening the supply chain risk control of community e-commerce fresh products can effectively reduce supply chain risks and improve supply chain performances.Combined with the structure of community e-com merce supply chain and the characteristics of fresh products,the risk assessment index system of community e-commerce fresh products supply chain is constructed,which includes 4 first-level indicators and 2l sec-ond-level indicators.And the supply chain risk of community e-commerce fresh products is simulated and evaluat-ed from the perspective of system dynamics.The results indicate that logistics operation and product processing are the two links with the highest risk in the supply chain,and there are some highly sensitive risk factors in each risk link.Based on the evaluation results,this paper puts forward some suggestions on strengthening the risk control of fresh food supply chain of community e-commerce from four aspects:processing operation,logis-tics operation,procurement and supply,and after-sales service.

关 键 词：供应链风险 社区电商 生鲜品类 系统仿真 系统动力学 

分 类 号：F274[经济管理—企业管理] F724.6[经济管理—国民经济]