高职跨境电商英语课程“驱动”环节微课设计研究  

Study on Micro-course Design of the“Driving”Part of Cross-Border E-Commerce English Course in Higher Vocational Colleges

作　　者：胡星 HU Xing

机构地区：[1]汕尾职业技术学院,广东汕尾516600

出　　处：《科教文汇》2023年第15期157-160,共4页Journal of Science and Education

基　　金：2022年度汕尾职业技术学院乡村振兴发展研究中心课题“汕尾农产品新媒体营销助力乡村振兴的调查研究”(项目编号:XCZX22-001);广东省高职外语教学指导委员会2021年度教学改革项目“基于产教融合的高职商务英语专业‘岗课赛证’融通人才培养模式研究与实践”(课题编号:202174)。

摘　　要：在跨境电商蓬勃发展的大背景下,高职跨境电子商务等专业可以向外贸行业输入大量人才。但高职非英语专业学生的英语基础普遍比较薄弱,对英语学习不够重视,缺乏学习内驱力。产出导向法“输出驱动”假设认为,增强学生的内驱力在教学过程中具有重要作用,可以激发学生对知识的渴求。该文基于产出导向法“输出驱动”假设,对高职跨境电商英语“驱动”环节进行微课设计研究,取得了较好的实践效果,同时提出教学中值得注意的问题,以期为将来更加深入的研究打下基础。With the vigorous development of cross-border e-commerce,higher vocational colleges can cultivate a large number of talents for the foreign trade industry.However,as non-English major students,they usually do not pay enough attention to English learning with a weak knowledge base and lack of learning drive.The Output-Driven Hypothesis of Production-Oriented Approach holds that enhancing students’drive plays an important role in the teaching process and can stimulate students’thirst for knowledge.Based on the POA,this paper explores the micro-course design of the“driving”part of cross-border e-commerce English in higher vocational colleges,and achieves good practical results.It also puts forward some noteworthy problems in teaching,in order to lay a foundation for further research in the future.

关 键 词：产出导出法 “输出驱动”假设 微课 跨境电商英语 

分 类 号：G712[文化科学—职业技术教育学]