多模态认知积极话语分析模型的构建  

Construction of Multi-modal Cognitive Positive Discourse Analysis Model

作　　者：侯贺英[1] 马瑞贤[1] 刘小杏[1] Hou Heying;Ma Ruixian;Liu Xiaoxing(Hebei Finance University,Baoding,071051)

机构地区：[1]河北金融学院,保定071051

出　　处：《语言与文化研究》2023年第4期16-20,共5页Language and Culture Research

基　　金：2023年度河北省高等学校人文社会科学研究项目“多元话语分析视角下儿童友好城市形象传播研究(SZ2023048)”的阶段性成果。

摘　　要：随着话语分析理论的发展,多角度、多方法的融合分析对于挖掘话语的意义潜势和社会文化表征起着重要的作用。本文首先对积极话语分析、多模态话语分析以及隐喻转喻理论做了理论综述和对比分析。在此基础上,综合三个理论的重合点,构建了多模态认知积极话语分析模型。为了验证该模型的有效性,以“保定儿童友好城市标识”这一多模态语篇为例进行了综合话语分析。With the development of discourse analysis theories,an integrated analysis from multi-perspectives and methods plays a vital role in discovering the discourse meaning and its social-cultural connotations.This thesis first analyzed and compared Positive Discourse Analysis,Multi-modal Discourse Analysis,and theories of Metaphor and Metonymy.Then,based on the coinciding features of these three theories,a Multi-modal Cognitive Positive Discourse Analysis Model was constructed.In order to verify the model,a multimodal discourse,the logo of Baoding Child Friendly City,was taken as an example and analyzed accordingly.

关 键 词：积极话语分析 多模态话语分析 隐喻转喻理论 

分 类 号：H31[语言文字—英语]