数字化环境下服务创新反哺产品创新机制研究——来自小米科技的单案例分析  

The Back-feeding Mechanism of Service Innovation to Product Innovation in Digital Environment:A single Case Study Based on Xiaomi Technology

作　　者：罗建强[1,2] 李玉娟 Luo Jianqiang;Li Yujuan(School of Management,Jiangsu University;China Research Institute for Agricultural Equipment Industry Development,Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]江苏大学管理学院 [2]江苏大学中国农业装备产业发展研究院,江苏镇江212013

出　　处：《科技进步与对策》2023年第16期12-21,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71772080);江苏省研究生科研与实践创新计划项目(KYCX21_3315)。

摘　　要：制造企业数字化赋能服务化成效显著,但也提升了服务创新与产品创新关系的复杂性。如何利用数字化营造的良好场景,实现服务创新对产品创新的反哺成为现有研究的重点议题。通过文献梳理,构建反哺机制基本框架,借助案例研究方法,以小米科技为研究对象,基于知识转化视角剖析不同逻辑主导下产品创新和服务创新演化过程,遵循“价值发现—价值创造—价值实现”研究范式,揭示反哺机制实现过程。结果表明:制造企业产品技术是服务创新的基石;数字化环境能够提升两类创新的协同性;数字化环境下反哺机制是制造企业外部知识内化的结果。At present,with the in-depth advancement of scientific and technological revolution and industrial transformation,digital technology accelerates enterprise innovation,technology diffusion and industrial integration,and it has become a driving force for manufacturing enterprises and an important force for a company's competitive advantage.For manufacturing enterprises,the effect of digital servitization is becoming increasingly significant,and it has exacerbated the complexity of the relationship between service innovation and product innovation(two types of innovation).As service innovation evolves from the incremental type to the fundamental,service value creation will be increasingly influenced by product technology,making the two types of innovations more interactive.When the two types of innovations interact with each other to promote the in-depth transformation of services,digital technologies,such as artificial intelligence,blockchain and cloud computing,it helps to realize the two types of innovations.The application of digital technology to the front-end supply and demand interaction process generates and retains a large amount of evidence/information of services,extracts the customer demand information vaguely and converts the information into customer knowledge,which can help form a first-mover innovation advantage characterized by data expression.For this reason,this paper focuses on how to realize the back-feeding of service innovation to product innovation under the good circumstances created by digitalization.First of all,this paper sorts out domestic and foreign literature based on innovation theory,knowledge-based theory and value creation theory,and constructs a service innovation feeding back product innovation mechanism in the digital environment.Secondly,in order to verify the effectiveness of the service innovation and product innovation mechanism of manufacturing enterprises in the digital environment,this paper uses the case study method to take the significantly digitalized and service-ori

关 键 词：产品创新 服务创新 数字化环境 客户知识 

分 类 号：F406.3[经济管理—产业经济]