履行企业社会责任如何影响商业模式创新  

Influence of Corporate Social Responsibility on Business Model Innovation

作　　者：孟佳佳[1] 王尧 王雪冬 郝志玲 MENG Jiajia;WANG Yao;WANG Xuedong;HAO Zhiing(Sun Wah International Business School,Liaoning University,Shenyang 110136,China;YanKuang Energy Group Company Limited,Jining 273500,China;School of Maritime Economics and Management,Dalian Maritime University,Dalian 116026,China)

机构地区：[1]辽宁大学新华国际商学院,辽宁沈阳110136 [2]兖矿能源集团股份有限公司,山东济宁273500 [3]大连海事大学航运经济与管理学院,辽宁大连116026

出　　处：《辽宁大学学报（哲学社会科学版）》2023年第3期52-67,共16页Journal of Liaoning University(Philosophy and Social Sciences Edition)

基　　金：教育部人文社科基金青年项目“企业社会责任融入商业模式创新研究:共演过程、交互机理与跃迁机制”(20YJCZH167);辽宁省社会科学规划基金项目“国有企业转型升级研究:基于价值导向和营销能力演进视角”(L14DGL051)。

摘　　要：文章针对“诸多大型企业在其巅峰期深度践行企业社会责任的同时却陷入商业模式创新乏力困境”的特殊现象,以“企业社会责任是否以及如何影响商业模式创新”为议题,分析了不同类型企业社会责任对其商业模式创新的影响机制和边界条件。研究发现:主动型企业社会责任正向影响商业模式创新,反应型企业社会责任负向影响商业模式创新,组织敏捷性显示出部分中介作用,而组织合法性则表现出遮掩效应,即反应型企业社会责任通过提高组织合法性进而降低对其商业模式创新的负向影响,但主要通过抑制组织敏捷性进而阻碍商业模式创新。环境动态性调节了两种类型企业社会责任对商业模式创新的影响,随着环境动态性提升,主动型企业社会责任对商业模式创新的正向影响增强,反应型企业社会责任对商业模式创新的负向影响减弱。文章聚焦于大型企业,从不同类型视角细化了企业社会责任对商业模式创新的影响,为企业基于社会责任开展商业模式创新提供了理论启示。Considering the special phenomenon related to“the business model innovation dilemma of most large companies conducting corporate social responsibility(CSR) when they are in the climax stage”,this study takes the issue of“whether and how the influence of CSR exerts on the business model innovation”,investigates the influence mechanism and boundary conditions of two types of CSR on business model innovation through the sample of large enterprises.The results show that proactive CSR positively affects the business model innovation,reactive ones are on the opposite.Organizational agility is a full mediator between them,while organizational legitimacy shows a masking effect,that is,reactive CSR reduces the negative effect on business model innovation by improving organizational legitimacy.Reactive CSR has a negative impact on business model innovation of large enterprises,organizational agility is a partial mediator between them.Environmental dynamism moderates the impact of the two types of CSR on business model innovation.With the increase of environmental dynamism,the positive effect of proactive CSR on business model innovation increases,while the negative effect of reactive CSR on business model innovation weakens.This study focuses on large companies and classifies the impact of CSR on business model innovation from different perspectives,providing theoretical inspiration for large enterprises to carry out business model innovation based on social responsibility.

关 键 词：商业模式创新 企业社会责任 大型企业 

分 类 号：F270.7[经济管理—企业管理]