“中国铜艺之都”城市IP构建策略研究  

Research on Urban IP Construction Strategy of"China's Copper Art Capital"

作　　者：王伟赟[1] 侯茂文 WANG Wei-yun;HOU Mao-wen(Library Deportment,Tongling University,Tongling Anhui 244061,China;School of Mathematics and Computer,Tongling University,Tongling Anhui 244061,China)

机构地区：[1]铜陵学院图书馆,安徽铜陵244061 [2]铜陵学院数学与计算机学院,安徽铜陵244061

出　　处：《铜陵学院学报》2023年第4期73-77,共5页Journal of Tongling University

基　　金：安徽省高校自然科学重点项目“基于LDA主题建模的铜产业政策文本数据挖掘研究”(2022AH051755);安徽省社会科学创新发展研究课题“政策文献计量分析视角下的安徽铜产业发展趋势与决策研究”(2022CX536);铜陵市公开招标软课题“关于‘中国铜艺之都’超级城市IP打造路径及对策研究”(SRKT2022-12)。

摘　　要：打造城市IP的目的是让城市具有独特辨识度、快速集聚人气、创造超级吸引力,提高城市知名度及美誉度。只有引发青年人的共鸣并引爆流量的火种,才能实现真正的价值和变现。因此,铜陵在打造“中国铜艺之都”城市IP的过程中要让铜文化鲜活起来,既要有“烟火气”,又要有“时尚范”。既要“抓住铜、延伸铜”,也要“不唯铜、超越铜”。通过对铜陵的“中国铜艺之都”城市IP特征要素以及存在问题的深入分析,提出要提炼铜文化元素、加强铜艺企业新动能、重视铜文化相关人才的引进,在城市IP形象性格、生活内容、衍生产品等方面发力,通过政府、机构、媒体的联合开发及长期传播运营,实现铜陵城市IP的核心价值。The purpose of Create Urban IP is to make the city have a unique identification,win popularity quickly,create super attraction,improve the city visibility and reputation.Only by arousing the resonance of young people and detonating the flame of traffic,the real value and realization can be realized.As a result,Tongling in the process of creating the Urban IP of"China's Copper Art Capital",copper culture should be animated,both to have"fireworks"and"stylish".We should not only"seize and extend copper",but also"go beyond copper".Through the in-depth analysis of IP characteristics and existing problems of"China's Copper Art Capital",put forward to refine copper cultural elements,strengthen new kinetic energy,attaches great importance to the copper copper art enterprise culture related talent introduction,IP in the city image of character,the life content,derivative products,etc,through the government,institutions,media transmission of joint development and long-term operation to realize the core value of Tongling urban IP.

关 键 词：铜文化 铜工艺 城市IP 

分 类 号：G127[文化科学]