交互式信息传播视角下年轻女性消极身体意象的形成机理  

Formation mechanisms of negative body image of young women from the perspective of interactive information communication

作　　者：季婧 李慧 严静 JI Jing;LI Hui;YAN Jing(School of Health Administration,Anhui Medical University,Hefei 230031,China)

机构地区：[1]安徽医科大学卫生管理学院,安徽合肥230031

出　　处：《南京医科大学学报（社会科学版）》2023年第4期324-333,共10页Journal of Nanjing Medical University（Social Sciences）

基　　金：国家社会科学基金“公众网络健康信息传播对健康行为的影响机制研究”(19CGL062)。

摘　　要：网络平台和现实环境交互作用下的身体意象信息传播是影响年轻女性消极身体意象的重要因素,从交互式信息传播的视角探究消极身体意象形成机理,对于年轻女性身心健康发展具有重要的指导意义。该研究选取24名在校女大学生为样本,运用扎根理论,针对交互式信息传播视角下年轻女性消极身体意象的形成问题开展研究设计,基于深度访谈文本,依次经过开放编码、主轴编码、选择编码三个阶段,提取出交互式信息传播视角下年轻女性消极身体意象的形成因素,并通过了理论饱和度检验。最终提炼出60个初始概念、13个副范畴和2个主范畴,形成交互式信息传播视角下年轻女性消极身体意象的形成机理模型,并对主范畴、副范畴和初始概念等影响因素及相互间的逻辑关系进行分析。该研究结果对进一步研究和界定女性消极身体意象形成的结构维度和体系提供了新的理论基础,是在信息交互情境下对传统身体意象影响因素模型的实践和完善。As the interactive influence of online platforms and the real⁃life environment on the dissemination of body image become an essential factor influencing young women’s negative body image,it is important to explore the formation mechanism of negative body image from the perspective of interactive information dissemination for the healthy development of their physical and mental health.This study selected 24 female university students and investigated the formation of negative body image of young women from the perspective of interactive information communication by applying the rooting theory.Based on the in⁃depth interview,we derived the formation factors open,axial and selective coding stage and passed the theoretical saturation test.Finally,we extracted 60 initial concepts,13 sub⁃categories and two main categories to form a mechanism model of young women’s negative body image from the perspective of interactive information communication while also exploring the influencing factors such as main categories,sub⁃categories,initial concepts and the logical relationship between them.The results provided a new theoretical basis for further research and definition of the structural dimensions and systems of female negative body image formation,which are practical and innovative approaches to the traditional model of body image influencing factors in an interactive information context.

关 键 词：消极身体意象 信息传播 扎根理论 形成机理 保护性过滤 

分 类 号：C913.68[经济管理]