融媒体对大学生思想政治教育教学影响的实证研究——基于结构方程模型的分析  

An Empirical Study on Impacts of Convergence Media on Ideological and Political Education and Teaching of College Students

作　　者：章潇 ZHANG Xiao(Anhui University of Finance and Economics,Bengbu,Anhui 233030)

机构地区：[1]安徽财经大学,安徽蚌埠233030

出　　处：《呼伦贝尔学院学报》2023年第3期41-46,共6页Journal of Hulunbuir University

基　　金：2022年安徽省高等学校省级课程思政示范课:计量经济学(2022kcsz007)。

摘　　要：随着融媒体时代的到来,大学生思想政治教育教学面临新的发展机遇与挑战。本文基于融媒体自身特征,从大学生视角出发,通过构建结构方程模型研究大学生个体特征是否对思想政治教育教学的认知及效果存在异质性。研究发现:不同年级、性别、专业的学生对是否认为目前思想政治教育教学方式单一化的看法存在显著差异。同时,个体对融媒体的认知水平会通过融媒体两类特征(即时性、海量性)的传导,显著影响其最终的教育教学效果,且男女间同样存在差异。结合分析,从建立多方协同机制、增加教育教学形式与提供个性化教育等三方面提出对未来教育教学发展的建议,以期为我国高校大学生思想政治教育教学的创新发展提供有益的借鉴与参考。With the arrival of the era of convergence media,the ideological and political education of college students is confronted with new opportunities and challenges.From the perspective of media convergence and college students,this paper builds a structural equation model to research whether college students’individual characteristics have heterogeneous effects on ideological and political education.The results show that there are significant differences among students of different grades,sexes and majors on whether they think the current teaching methods of ideological and political education are simple.In addition,the individual cognitive ability to media convergence will significantly influence their final education and teaching effect through two kinds of characteristic(the timeliness and huge amount of media convergence).And there are also differences between men and women.Finally,in order to provide effective reference for the innovative development of ideological and political education and teaching in colleges,this paper puts forward some suggestions from three aspects:establishing multi-coordination mechanism,increasing the modality of them and providing personalized education.

关 键 词：融媒体 思想政治教育教学 个体异质性 结构方程模型 

分 类 号：G40-012[文化科学—教育学原理]