新媒体背景下饲料企业品牌形象的传播与创新  

Dissemination and innovation of feed enterprise brand image under the background of new media

作　　者：张艳萍[1] ZHANG Yanping(College of Art,Zhengzhou Shengda University,Zhengzhou,Henan Province 451191,China)

机构地区：[1]郑州升达经贸管理学院艺术学院,河南郑州451191

出　　处：《中国饲料》2023年第16期114-117,共4页China Feed

摘　　要：品牌形象反映了客户对产品的评价和认知,好的品牌形象能帮助企业扩大市场影响力,提高产品销量,助力企业的可持续发展。为此,饲料企业要注重品牌形象的塑造和维护。特别是在新媒体环境下,信息传播方式、媒介形态、受众群体明显变化。饲料企业要积极利用新媒体的诸多优势,为饲料企业品牌形象的传播创造良好条件。Brand image reflects customers'evaluation and recognition of products.A good brand image can help enterprises expand market influence,improve product sales,and assist enterprises in sustainable development.Therefore,feed enterprises should pay attention to shaping and maintaining their brand image.Especially in the new media environment,there have been significant changes in information dissemination methods,media forms,and audience groups.Feed enterprises should actively utilize the advantages of new media to create good conditions for the dissemination of their brand image.

关 键 词：新媒体 饲料企业 品牌形象 传播 创新 

分 类 号：F3[经济管理—产业经济]