规则重塑,格局重构,“小众”中国葡萄酒正在走向大众  

作　　者：蓝茜(文/编) 

机构地区：[1]不详

出　　处：《葡萄酒》2023年第5期88-91,共4页Wine

摘　　要：葡萄酒是世界三大酒种之一,但现如今在我国市场却只能被称为相对“小众”的酒种,如何让葡萄酒走向大众,是酒业人所面临的共同难题。中国葡萄酒经历过市场乱象的阴霾,如今顺应发展趋势,在挑战中迎来了新机遇,搭上新时代的快车,走上了高质量发展道路。Wine is one of the world's three major types of wine,but now in the Chinese market can only be called a relatively"niche"wine,how to make wine to the public is a problem.Chinese wines have experienced market chaos and the haze of the times,and now they have followed the development trend,ushered in new opportunities in the challenge,caught the express train of the new era,and embarked on the road of high-quality development.

关 键 词：中国葡萄酒 酒种 共同难题 酒业 发展趋势 市场乱象 小众 格局重构 

分 类 号：F42[经济管理—产业经济]