基于多源数据游客偏好的温州大罗山风景名胜区游径优化研究  

Research on Route Optimization of Daluo Mountain Scenic Attraction in Wenzhou Based on Multiple Source Data of Tourist Preferences

作　　者：邹伟 项杰 李胜[1] 陶一舟[1] ZOU Wei;XIANG Jie;LI Sheng;TAO Yizhou(College of Landscape Architecture,Zhejiang A&F University,Hangzhou,Zhengjiang,China,311300;Zhejiang A&F University Landscape Architecture Institute,Hangzhou,Zhengjiang,China,311300)

机构地区：[1]浙江农林大学风景园林与建筑学院,杭州311300 [2]浙江农林大学园林设计院有限公司,杭州311300

出　　处：《园林》2023年第9期74-82,共9页Landscape Architecture Academic Journal

基　　金：国家林业和草原局软科学项目“国家公园体系下的解说系统构建研究——自然教育视角”(编号:2020131027);2021年度浙江省建设科研项目“基于系统动力学模型的温州市未来乡村建设方案构建路径研究”(编号:2021K016)。

摘　　要：以温州大罗山风景名胜区为研究对象,收集2018-2021年旅行者379条轨迹数据、7961个PIO数据和294条游记多源数据,旨在分析该景区的游客时空分布特征以及游客感知特征。得出以下结论:(1)游客偏好自然景观,以游赏观光为主,其次是越野健身;(2)温州大罗山游客量在10月达到人流量顶峰,3月其次,8月人流量最少;(3)NNI值为0.158798<1,表明游客在空间上呈现集聚分布,但是分布方向不明显,主要按照“两个大核心为主,六个小核心为辅”分布;(4)游径分析在空间上呈现东北—西南格局,密度最高区域内的路径表现为“中心大环线,四周辐射”。基于此,提出了大罗山风景名胜区的游径优化建议,包括大众游径和专项游径。Taking Daluo Mountain Scenic Attraction in Wenzhou as the research object.This paper collects 379 traveller trajectory data,3961 PIO data,and 294 travel notes multi-source data from 2018 to 2021,aiming to analyze the scenic area’s spatiotemporal distribution characteristics and tourist perception characteristics.Draw the following conclusion:(1)Tourists prefer natural landscapes,mainly sightseeing,followed by cross-country fi tness.(2)The tourist volume of Daluo mountain in Wenzhou reached a peak in October,followed by March,and the lowest in August.(3)The NNI value is 0.158798<1,indicating that tourists are clustered in space,but the distribution direction is not apparent.The distribution is mainly based on“two big cores are dominant,and six small cores are complementary”.(4)The travel path analysis shows the pattern of northeast southwest in space,and the path in the area with the highest density is“central ring road,radiating around”.The study proposes suggestions for optimizing the travel routes of the Daluo Mountain Scenic Area,including public and specialized travel routes.

关 键 词：多源数据 游客感知 游径优化 风景区 温州大罗山 

分 类 号：TU986[建筑科学—城市规划与设计]