基于5W1H分析法的医院图书馆阅读推广模式构建  

Construction of Hospital Library Reading Promotion Mode Based on 5W1H Analysis Method

作　　者：刘贺 王丽丽[1] LIU He;WANG Lili(Library of Yantai Yuhuangding Hospital,Yantai 264099,China)

机构地区：[1]烟台毓璜顶医院图书馆,烟台264099

出　　处：《医学信息学杂志》2023年第8期97-101,共5页Journal of Medical Informatics

基　　金：山东省烟台市社会科学规划研究项目(项目编号:YTZX2021-055)。

摘　　要：目的/意义探讨影响医院图书馆阅读推广工作的核心要素以及如何提升阅读推广活动服务质量,提高用户满意度,以期为医院图书馆开展阅读推广活动提供参考借鉴。方法/过程运用5W1H分析法,结合阅读推广可定性相关因素调研以及医院图书馆馆情实际,构建医院图书馆阅读推广模式。结果/结论提出医院图书馆阅读推广模式的核心要素,即阅读推广动机、阅读推广内容、阅读推广受众、阅读推广时机、阅读推广场所和阅读推广媒介。Purpose/Significance The paper discusses the core factors affecting the reading promotion work of hospital library and how to improve the service quality of reading promotion activities and improve user satisfaction,in order to provide reference for the reading promotion activities of hospital library.Method/Process Using the 5W1H analysis method,combined with the investigation of the relevant factors of the reading promotion and the actual situation of the hospital library,the reading promotion mode of the hospital library is constructed.Result/Conclusion The paper puts forward the core elements of the hospital library reading promotion model.Namely,reading promotion motivation,reading promotion content,reading promotion audience,reading promotion opportunity,reading promotion venue and reading promotion media.

关 键 词：5W1H 阅读推广 医院图书馆 用户行为 推广模式 

分 类 号：R-058[医药卫生]