基于AHP-灰色聚类方法的溶洞研学旅行利益相关者优先序研究——以重庆市芙蓉洞为例  

Study on the prioritization of stakeholders engaging in educational tourism of karst cave with methods of AHP and Grey Clustering:A case study of Furong Cave in Chongqing

作　　者：周彦伶 杨晓霞[1] ZHOU Yanling;YANG Xiaoxia(School of Geographic Sciences/Tourism Research Institute,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学地理科学学院/旅游研究所,重庆400715

出　　处：《中国岩溶》2023年第3期603-615,共13页Carsologica Sinica

基　　金：国家自然科学基金面上项目(42171175)。

摘　　要：随着研学旅行的火热发展,溶洞研学逐渐成为溶洞旅游发展的新动能。文章以全国五佳研学旅游洞穴重庆市芙蓉洞为例,综合采用米切尔细分法、层次分析法和灰色聚类法构建评估模型,对溶洞研学旅行利益相关者的优先序进行研究。结果表明:(1)芙蓉洞研学旅行利益相关者优先序由高至低依次为芙蓉洞景区管理者、政府部门、研学机构、中小学校、旅行支持企业、研学导师、行业协会与业内专家、家长、学生、公众媒体;(2)芙蓉洞研学旅行利益相关者可分为核心利益相关者(芙蓉洞景区管理者、政府部门、研学机构、中小学校)、重要利益相关者(旅行支持企业、研学导师、行业协会与业内专家)、一般利益相关者(家长、学生、公众媒体)。建议溶洞景区管理者、经营者动态关注各利益相关者诉求变化,依据差序原则,协调各利益相关者,共同促进溶洞研学旅行可持续发展。With the deep integration of culture and tourism,educational tourism has developed rapidly in China.As a tourism product integrating education,educational tourism is helpful to promote the upgrading of cave tourism so that precious cave resources can be developed scientifically and reasonably.Educational tourism can also enhance the value of resources,and extend the life cycle of cave tourism destinations.At the same time,cave educational tourism can enrich educational tourism products,help to cultivate students'core geographical literacy,and guide them to actively participate in the practice of ecological civilization construction.In recent years,products of karst cave educational tourism,a kind of characteristic tourism,have been increasing.As the cave educational tourism is an interdisciplinary and integrated new business form,many stakeholders participate in it.But the difference of stakeholders'demands may affect the healthy and sustainable development of the karst cave educational tourism. In order to solve the currentdevelopment dilemma, it is necessary for us to define and sort out different stakeholders and list the order of theirimportance. Situated in Wulong district of Chongqing in China, Furong Cave is affiliated with Wulong Karst Tourist Area inwhich some famous scenic spots such as Fairy Maiden Mountain, Three Natural Bridges, and Longshui Gorge arelocated. Chongqing, where Furong Cave is located, is an experimental zone of educational tourism approved by theMinistry of Education and the only one at a provincial level in China. Wulong district is an experimental district ofboth social practice and educational tourism for primary and secondary schools in Chongqing. In recent years, relyingon tourism resources, Wulong district has endeavored to plan and develop educational tourism. The district has issueda number of policies and documents supporting the development of educational tourism, and planned to transformFurong Cave into an educational tourism base featuring karst heritage and culture. At the

关 键 词：研学旅行 利益相关者 优先序 层次分析法 灰色聚类法 芙蓉洞 

分 类 号：G639.2[文化科学—教育学] F592.7[经济管理—旅游管理]