危机相生:“促进-防御”手段导向一致性对新创企业创业绩效的影响研究  

Crisis and opportunity interact and impact with each other:Research on the influence of"promotion-defense"effectuation consistency on the entrepreneurial performance of new ventures

作　　者：汪涛[1,2] 杨杰[1] Wang Tao;Yang Jie(School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China;Yangtze Delta Region Academy(Jiaxing)of Beijing Institute of Technology,Jiaxing 314001,Zhejiang,China)

机构地区：[1]北京理工大学管理与经济学院,北京100081 [2]北京理工大学长三角研究院(嘉兴),浙江嘉兴314001

出　　处：《科研管理》2023年第8期69-77,共9页Science Research Management

摘　　要：手段导向为不确定情境下的创业决策研究提供新视角,近年来引起学界的高度重视。本文基于手段导向理论和调节焦点理论,探讨促进型与防御型手段导向一致性对新创企业创业绩效的作用机制,并分析创业机会识别与开发的中介作用。通过对176名创业者进行问卷调查,揭开“促进-防御”手段导向一致性与新创企业创业绩效之间关系的“黑箱”。研究表明:(1)“促进-防御”手段导向一致性程度越高,新创企业的创业绩效越高。(2)相较于“低促进-低防御”手段导向一致,在“高促进-高防御”手段导向一致的情况下,创业绩效更高。(3)相较于“低促进-高防御”手段导向不一致,在“高促进-低防御”手段导向不一致情况下,创业绩效更高。(4)创业机会识别与开发在“促进-防御”手段导向一致性与创业绩效间发挥中介作用。研究结论有助于推动手段导向理论的发展,并可以为创业者提高创业决策质量实现创业成功提供理论指导。With the continuous upgrading of China′s"mass innovation and entrepreneurship"strategy,the entrepreneurial enthusiasm of the whole society continues to rise,and the number of new enterprises is increasing with each passing day.Since it is difficult for entrepreneurs to make effective entrepreneurial decisions in a highly uncertain entrepreneurial environment,the high entrepreneurial enthusiasm is in sharp contrast to the generally low survival rate of new ventures.Scientific and rational entrepreneurial decision is the key to the success of the entrepreneur in the uncertain situation.Therefore,improving the quality of entrepreneurial decision-making to improve the success rate of entrepreneurship has become an important issue in theory and practice.Then,under the uncertain situation,how can entrepreneurs make effective entrepreneurial decision logic to break through the resource and opportunity constraints faced by the new venture,so as to realize the survival and growth of the new venture?This is a critical issue for startup entrepreneurs to address.Based on the effectuation theory and the moderating focus theory,this study explored the mechanism of the consistency of"promotion-defense"effectuation on entrepreneurial performance of new ventures,and analyzed the mediating effect of entrepreneurial opportunity identification and development.Based on data collected from a multi-source questionnaire survey of 176 entrepreneurs,the paper revealed the"black box"of the relationship between the effectuation consistency of"promotion-defense"and the entrepreneurial performance of new ventures.The results show that:(1)The higher the consistency of promotion and defensive effectuation,the higher the entrepreneurial performance of new ventures.(2)Compared with the"low promotion-low defense"effectuation,the entrepreneurial performance is higher when the"high promotion-high defense"effectuation is consistent.(3)Compared with the inconsistent of"low promotion-high defense"effectuation,the entrepreneurial performance is higher

关 键 词：手段导向 创业机会识别与开发 创业绩效 调节焦点理论 

分 类 号：F273.1[经济管理—企业管理]