“V圈”粉丝跨文化社群的形成机理研究  

The Study on the Formation Mechanism of“V-Circle”Fans'Cross-Cultural Communities

作　　者：王文锋[1] 姜宗德 Wang Wenfeng;Jiang Zongde

机构地区：[1]湖南理工学院新闻传播学院

出　　处：《青年研究》2023年第4期40-54,M0003,共16页Youth Studies

基　　金：湖南省研究生科研创新项目“技术、文化与情感:虚拟直播偶像赛博空间的三维构建”(CX20221214)阶段性研究成果。

摘　　要：近年来大量境外虚拟主播入驻中国平台,与国内粉丝交互,形成“V圈”亚文化。基于跨文化传播视角,运用深度访谈与扎根理论相结合的方法,对“V圈”粉丝跨文化社群形成的内在机理进行探讨,并将其进程划分为三个阶段进行阐释。研究发现,在跨文化社群适应阶段,粉丝基于既有记忆接触主播,并以自身的多重成员身份完善社群框架,建立身份认同并获取情感体验;在跨文化社群认同阶段,粉丝基于情感体验生成拟社会关系,并转变参与的驱动力,强化体验与认同,弥补文化差异,扩充社群框架;在跨文化社群强化阶段,粉丝承担社群职能,维持秩序以规避跨文化交互可能的风险,实现社群强化与稳固。这一机理为理解青年粉丝群体更加日常化的跨文化交互活动提供了新思路。In recent years,a large number of foreign virtual hosts have entered Chinese platforms,which could form the"V-circle"subculture in the process of interaction with domestic fans,.Based on the perspective of cross-cultural communication,this article uses the mixed method of in-depth interview and grounded theory to explore the inner mechanism for the formation of cross-cultural communities among"V circle"fans,which could be summarized into three stages.According to the findings,at the adaptation stage of cross-cultural community,the fans would come into contact with the hosts based on their original statuses and memories,and expand and complete the community framework based on their multiple memberships,hence they could establish their status identification and gain emotional experiences.At the identification stage of cross-cultural community,the fans would generate parasocial relationships based on their initial emotional experiences,gradually change driving forces for participation and interaction,strengthen experiences and identification,hence they could make up cultural differences and expand community framework.At the intensification stage of cross-cultural community,the fans would begin to take on functions in the community,maintain community order to avoid various risks in the process of cross-cultural interaction,hence they could achieve the strengthening and intensification of community.

关 键 词：“V圈” 粉丝社群 跨文化适应 身份认同 社群规范 

分 类 号：G206[文化科学—传播学]