低碳供应链产品定价与投资决策的非合作-合作两型博弈方法  

A Noncooperative-Cooperative Biform Game Analysis of Pricing and Investment Decisions in a Low-Carbon Supply Chain

作　　者：梁开荣 李登峰 LIANG Kairong;LI Dengfeng(School of Management Science and Engineering,Nanjing University of Information Science and Technology,Nanjing 210044;School of Management and Economics,University of Electronic Science and Technology of China,Chengdu 611731)

机构地区：[1]南京信息工程大学管理工程学院,南京210044 [2]电子科技大学经济与管理学院,成都611731

出　　处：《系统科学与数学》2023年第6期1389-1412,共24页Journal of Systems Science and Mathematical Sciences

基　　金：国家重点研发计划资助(2018AAA0101003);国家自然科学基金面上项目(72071032,72271046);国家留学基金委(202106650031)资助课题。

摘　　要：针对低碳供应链产品定价与低碳技术投资问题,文章借助非合作-合作两型博弈思想深入探析了同时决策模型、零售商主导决策模型和供应商主导决策模型三种权力结构下供应商和零售商如何联合实施低碳技术投资与产品定价决策.在这种新的市场结构下,研究结果表明:一定条件下,1)存在唯一低碳技术水平、成本分摊比例,使得零售商和供应商在三种决策模型下的利润均可达到最大值;2)在零售商主导决策的市场结构中,供应商更愿意进行低碳技术投资,提高低碳水平;3)零售商的低碳技术投资成本分摊比例与消费者低碳偏好呈倒“U”型关系,不再是简单的正相关关系;4)从供应链系统来看,低碳供应链的不同发展期是需要不同市场结构主导的,而不是在特定的市场结构中一成不变的.研究成果可为低碳供应链生产运作提供理论方法,也为实现碳达峰、碳中和双碳目标提供新的解决方案.This paper presents a noncooperative-cooperative biform game framework to analyze how different power structures(the simultaneous model,the manufacturerleader model,and the retailer-leader model) to affect the product pricing and lowcarbon technology investment decisions in a low-carbon supply chain consisting of a manufacturer and a retailer.The results show that:1) There is the unique lowcarbon technology level and cost-sharing ratio,that make the retailer and supplier maximize their profits in the three decision-making models under some conditions;2) The supplier's low-carbon technology level has greater development potential in the retailer-leader model;3) There is an inverted U-shaped relationship between the low-carbon technology investments cost-sharing ratio and consumers' low-carbon preference;4) From the perspective of the supply chain system,the different development periods of low-carbon supply chain need different market structures,rather than fixed in a specific market structure.This study contributes theoretical methods for lowcarbon supply chain production and operation,and also provides new solutions for achieving carbon peak,carbon neutral,and double carbon goals.

关 键 词：低碳供应链 产品定价 投资决策 非合作-合作两型博弈 

分 类 号：X22[环境科学与工程—环境科学] F224.32[经济管理—国民经济] F274