传统图形元素在现代白酒包装设计中的运用  

Application of Traditional Graphic Elements in Packaging Design of Modern Liquor

作　　者：尹丹 YIN Dan(School of Art and Design,Chongqing University of Arts and Sciences,Chongqing 400000,China)

机构地区：[1]重庆文理学院美术与设计学院,重庆400000

出　　处：《绿色包装》2023年第8期108-111,共4页Green Packaging

摘　　要：伴随中国经济的发展和社会市场竞争的日益白热化,传统图形元素已渐渐成为现代白酒包装设计中不可缺少的部分,在消费市场上产生了一定的影响力,为白酒带来高附加值,成为我国白酒企业打造高端品牌的重要武器,也是现下包装设计师需要广泛关注和高度重视的问题。本文主要阐述了我国传统图形元素在白酒包装设计中的运用,白酒包装设计与传统图形元素的结合,将展现出更大的魅力。With the development of Chinese economy and the increasing competition in the social market,the traditional graphic elements have gradually become an indispensable part of modern liquor packaging design.It has produced a certain influence in the consumer market,which has brought high added value to liquor,and has become an important weapon for Chinese liquor enterprises to build high-end brands.It is also an issue that packaging designers need to pay extensive attention to and attach great importance to.This paper mainly expounds the application of traditional graphic elements in liquor packaging design in China,and the combination of liquor packaging design and traditional graphic elements will show greater charm.

关 键 词：传统图形元素 白酒 包装设计 

分 类 号：TB482[一般工业技术—包装工程]