市场透明化、产品质量信息与企业盈利能力  

Market Transparency,Product Quality Information and Corporate Profitability

作　　者：高子茗 Gao Ziming(School of Economics,Nankai University)

机构地区：[1]南开大学经济学院,300071

出　　处：《经济评论》2023年第4期35-50,共16页Economic Review

基　　金：国家社会科学基金重大项目“提高京津冀中心城市和城市群综合承载及资源优化配置能力研究”(批准号:20ZDA041)的资助。

摘　　要：本文基于产品质量信息博弈模型,考察市场竞争司法保护强化伴随的市场透明化如何解决信息不对称问题,消除信息误导与信息摩擦。在实证方面,利用2000—2013年中国工业企业数据库、中国国家知识产权局专利数据库、“网络爬虫+人工整理”获得的司法判例文书数据等,本文发现市场信息透明化会改善如下错配现象:高投资规模的低质量产品生产企业利用其商业信誉误导消费者,低投资规模的高质量产品生产企业受制于刻板印象难以获得消费者信任,进而总体上降低前者并提高后者的市场盈利能力。在公平竞争法治强化的背景下,信息效率提升有利于维护市场公平,激励企业研发创新,构筑消费者和生产者“双赢”局面。The information of product quality is not transparent and the market competition is not perfect in China,which are two major challenges that plague modern market transactions.This paper establishes a game model based on product quality information to investigate how the market information transparency accompanied by the strengthening of judicial protection can solve information asymmetry,as well as eliminate information misdirection and friction.Using industrial enterprise data from 2000 to 2013,China National Intellectual Property Administration Patent Data,and judicial case documents data obtained by“web crawler+manual sorting”,this paper finds that market information transparency can improve the following mismatch phenomenon:Enterprises producing low-quality products with high scale mislead consumers with their business reputation,while those producing high-quality products with low scale are subject to stereotypes and can hardly gain consumers'trust,resulting in the decline of the former's profitability and the increase of the latter's profitability.Under the strengthening of fair competition laws,the improvement of information efficiency is conducive to maintaining market fairness,encouraging RD and innovation,and building a“win-win”situation for consumers and enterprises.

关 键 词：产品质量 信息摩擦与误导 市场信任 市场竞争 

分 类 号：F272.3[经济管理—企业管理]