新媒体艺术对观众吸引力的研究——以裸眼3D为例  

Research on the Attraction of New Media Art to the Audience:A Case Study of Glasses-free 3D

作　　者：魏梦圆 潘全 钱凤德[1] WEI Mengyuan;PAN Quan;QIAN Fengde(Nanjing Tech University,211816 Nanjing Jiangsu)

机构地区：[1]南京工业大学,江苏南京211816

出　　处：《设计艺术研究》2023年第4期29-33,共5页Design Research

基　　金：江苏省研究生实践创新计划(SJCX22_0404)。

摘　　要：为了探究新媒体艺术中裸眼3D这一类型设计作品的消费者感知偏好,以引导市场创作出更具吸引力的裸眼3D作品。根据新媒体艺术作品的基本特性制定量表,通过对受访者的调研并使用spss20.00分析工具进行相关与回归分析、T检定、单因素变异数分析。得出裸眼3D吸引消费者的具体原因:影响消费者对裸眼3D偏好度的具体因素依次为视觉吸引力、情感体验强度、主题显著度、思想寓意深度、整体新颖度;对新媒体艺术的了解程度并非影响受访者对裸眼3D作品感知的因素,不同专业背景的受访者对新媒体艺术作品整体新颖度的感知有差异。In order to explore the consumer perceived preferences of the Glasses-free 3D design works in the new media art,and guide the market to create more attractive Glasses-free 3D works,this study develops a scale based on the basic characteristics of new media art works.The scale is used to conduct surveys and analyze the data using SPSS 20.0o,including correlation and regression analysis,T-test,and analysis of variance.The study identifies the specific factors that attract consumers to glasses-free 3D,which are visual attraction,emotional experience intensity,theme salience,depth of ideological implication,and overall novelty.The study also finds that the understanding of new media art does not significantly affect the perception of glasses-free 3D works,and respondents with different professional backgrounds have different perceptions of the overall novelty of new media art works.

关 键 词：裸眼3D 新媒体艺术 商业空间 感性认知 

分 类 号：G206.3[文化科学—传播学] TP37[自动化与计算机技术—计算机系统结构]