旅游者与乡村居民间的情感凝聚对旅游者乡村依恋的影响研究  

Influence of emotional solidarity on visitors’place attachment in the context of China’s rural tourism

作　　者：周晓丽[1] 高雅洁 唐承财[3,4] ZHOU Xiaoli;GAO Yajie;TANG Chengcai(Department of History&Tourism Management,Changzhi University,Changzhi 046000,Shanxi,China;School of Management,Huazhong University of Science and Technology,Wuhan 430070,China;School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Research Center of Beijing Tourism Development,Beijing 100024,China)

机构地区：[1]长治学院历史与旅游管理系,山西长治046000 [2]华中科技大学管理学院,武汉430070 [3]北京第二外国语学院旅游科学学院,北京100024 [4]北京旅游发展研究基地,北京100024

出　　处：《地理科学进展》2023年第8期1623-1635,共13页Progress in Geography

基　　金：山西省哲学社会科学规划课题(2022YJ136);教育部人文社会科学研究规划基金(18YJA630102);长治学院太行学者支持计划。

摘　　要：提升旅游者的乡村依恋之情,形成正面口碑和重游意愿,是旅游型乡村实现可持续发展与全面振兴的重要路径。论文以情感凝聚理论为视角,基于3个实验探讨旅游者与乡村居民之间的情感凝聚对其乡村依恋的影响,以及地方温暖感知的中介机制和旅游者自我构念的调节效应。结果发现:①旅游者感知与乡村居民间的情感凝聚有助于提升其乡村依恋水平,旅游者感知的乡村温暖属性是这一效应的关键心理机制。②旅游者的自我构念类型会调节情感凝聚对其乡村温暖感知和乡村依恋的效应。具体而言,在高情感凝聚下,依赖型(vs.独立型)自我构念的旅游者感知到更高的乡村温暖,进而形成更高水平的乡村依恋。不同于以往研究认为地方依恋是情感凝聚的前因,研究发现,在中国乡村旅游情境下情感凝聚可以是旅游者乡村依恋的前因。理论上,研究拓展了对情感凝聚和地方依恋之间因果关系的认识,说明二者之间依情境可以互为因果;实践上,研究启示乡村目的地借助旅游者与乡村居民间短暂的情感凝聚,提升旅游者的乡村依恋水平。Under the background of China's rural revitalization,improving visitors'attachment to rural tourism destinations has become an important path for rural areas to achieve sustainable development and revitalization.Therefore,this study examined the formation mechanism of visitors'place attachment in the context of China's rural tourism.Based on the literature of emotional solidarity and place attachment,perception of place warmth was considered the underlying mechanism for the effect of emotional solidarity on visitors'place attachment to rural destinations.Specifically,we hypothesized that:1)visitors will show higher place attachment to rural areas when they perceive high emotional solidarity with the local residents(H1);2)such an effect is mediated by higher perception of place warmth(H2);and 3)the effects of emotional solidarity on visitors'place attachment and place warmth will be mediated by visitors'self-construal.Compared with independent self-construal visitors,the perception of place warmth and rural attachment are more significantly affected by the emotional solidarity between interdependent self-construal visitors and rural residents(H3a and H3b).Three separate scenario imagination experiments were conducted to test the aforementioned hypotheses.Results from these experiments supported all hypotheses across scenarios.This study contributes to tourism scholarship by expanding the understanding of the causal relationship between the two important constructs of emotional solidarity and place attachment.We concluded that there exists a two-way causal relationship between emotional solidarity and place attachment depending on scenarios and subjects.This study also provides practical implications for rural destinations to improve visitors'attachment to the countryside with the help of emotional solidarity and rural warmth attributes.

关 键 词：乡村旅游 情感凝聚 乡村温暖 自我构念 地方依恋 

分 类 号：F323[经济管理—产业经济] F592[哲学宗教—基础心理学] F713.55[哲学宗教—心理学] B842.6