药事管理专业课程医药产品互联网经营与监管虚拟仿真教学案例设计  

Virtual simulation teaching case design for the pharmaceutical affairs management course:Internet Management and Supervision of Pharmaceutical Products

作　　者：孟令全[1] 范广伟[1] 刘晓溪[1] 辛世伟 MENG Lingquan;FAN Guangwei;LIU Xiaoxi;XIN Shiwei(School of Business Administration,Shenyang Pharmaceutical University,Shenyang 110016,China;Saiyunjiuzhou Technology Co.,Ltd.,Beijing 100124,China)

机构地区：[1]沈阳药科大学工商管理学院,辽宁沈阳110016 [2]赛云九洲科技股份有限公司,北京朝阳100124

出　　处：《高等药学教育研究》2023年第3期19-23,50,共6页Researches In Higher Education of Pharmacy

基　　金：教育部2021年第一批产学合作协同育人资助项目(202101246048);辽宁省教育科学“十四五”规划2021年度课题资助项目(JG21DB506);2020年度沈阳药科大学本科教育教学改革研究一般项目(SY-202012)。

摘　　要：虚拟仿真教学利用多媒体的文、图、影多方位的感官刺激,在提高学生综合设计与创新能力等方面具有相较于传统教学无可比拟的优点。药事管理专业核心课程--医药产品互联网经营与监管课程内容,依托互联网技术,具有信息化、虚拟化、全球化和社会化的特点,更加适合于虚拟仿真过程设计。笔者从网上药店的角色注册、运营要求和角色分工等方面开展虚拟仿真案例设计。Virtual simulation teaching has incomparable advantages compared with traditional teaching in improving students'comprehensive design and innovation ability by using multi-media sensory stimulation of text,graphics and videos.The core course in pharmaceutical affairs management—Internet Management and Supervision of Pharmaceutical Products,which is heavily reliant on internet technology,embodies characteristics of informationization,virtualization,globalization,and socialization,making it highly suitable for virtual simulation course design.In this paper,the author focuses on virtual simulation case design,covering aspects such as role registration,operational requirements,and role assignment in the context of online pharmacies.

关 键 词：虚拟仿真教学 战略抉择 角色注册 案例设计 

分 类 号：G642[文化科学—高等教育学] R95[文化科学—教育学]