跨文化传播的新场域——基于国际A类电影节获奖中国电影的研究  

A New Field of Cross-Cultural Communication:A Study Based on the Award-winning Chinese Films inCompetitive Feature Film Festivals

作　　者：孟建[1] 符艺娜 MENG Jian;FU Yina(School of Journalism,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《上海交通大学学报（哲学社会科学版）》2023年第9期33-52,共20页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：国家社科基金重大项目“网络与数字时代增强中华文化全球影响力的实现途径研究”(编号:18ZDA311)。

摘　　要：国际A类电影节,是国际公认的“各国电影最高竞赛方式”“民族文化交流互鉴平台”“国际审美风格展示场域”。多年来,在国际A类电影节中获奖的大量中国电影,已经引起了全球范围的不断关注。一路走来,中国电影见证并参与了中国向全球文化强国的历史性进发。在电影节和电影周这一国际传播的主要阵地上,在全球化的新起点,中国电影要从走向国际,到影响世界,需要我们形成能够为全球观众带来价值共享的电影文化体系,以及适应全球市场的传播体系;需要我们在文化的重构中重视与世界各国的对话与交流。文章以在国际A类电影节中获奖的大量中国电影为例,用跨文化传播研究方法,通过研究中国获奖电影的文化表征与跨文化传播力,分析中国电影如何参与国际A类电影节竞争,并借此让中国电影逐步走向国际舞台,让中国电影开始影响世界,从而提升中华文化国际影响力并构建我国文化软实力。Competitive Feature Film Festivals are internationally recognized as“the highest competition for national films”,“a platform for national cultural exchange and mutual appreciation”,and“a venue for international aesthetic style”.Over the years,a large number of Chinese films have won awards in Competitive Feature Film Festivals,which have attracted constant attention from all over the world.Along the way,Chinese films have witnessed and participated in China s transformation into a global power.On the main international communication platforms of film festivals and film weeks,at the new starting point of globalization,Chinese films need to form a film culture system that can bring value sharing to global audiences and adapt to the global market in order to move from internationalization to influence the world;We need to attach importance to dialogue and communication with countries around the world in the reconstruction of culture.This paper takes the large number of Chinese films that have won awards in Competitive Feature Film Festivals as an example,and uses cross-cultural communication research methods to study how Chinese films compete in Competitive Feature Film Festivals by studying the cultural representation and cross-cultural communication power of Chinese award-winning films,and through which Chinese films gradually move towards the international stage and begin to influence the world,thereby enhancing the international influence of Chinese culture and building China s cultural soft power.

关 键 词：国际A类电影节 中国电影 跨文化传播 

分 类 号：J905[艺术—电影电视艺术]