科普短视频创作要素研究与实践  

Research and Practice on Creation Elements of Popular Science Short Video

作　　者：陈晓丹 赖龙霄 李思明[2] CHEN Xiaodan;LAI Longxiao;LI Siming

机构地区：[1]成都大学计算机学院 [2]成都理工大学信息科学与技术学院,610059

出　　处：《中国教育技术装备》2021年第22期53-54,59,共3页China Educational Technology & Equipment

基　　金：四川省教育信息化应用与发展研究中心课题“多模态学习分析技术在线上翻转课堂教学质量评价中的应用研究”(课题编号:JYXX20-035);成都大学人才培养质量和教学改革项目“基于多模态学习分析技术的翻转课堂教学质量评价体系的研究”(项目编号:cdjgb2019031);四川省高等教育人才培养质量和教学改革项目“深度融合人工智能技术的创新创业型人才培养模式研究与实践”(项目编号:JG2018-782)。

摘　　要：越来越多的科学传播者以短视频为载体进行科学知识传播。要创作出高质量的科普短视频,需要把握两方面的创作要素:内容要素和非内容要素。内容要素包括主题选取、受众定位、脚本设计等。非内容要素包括命名方式、解说方式、表达风格、背景配乐、传播渠道。基于此,以人工智能科普短视频的创作为例,介绍创作要素的运用方法。MoreMore andand moremore scientifiscientificc communicatorscommunicators spreadspread sciencescience knowledge with short video as the carrier.How to create high-qualityknowledge with short video as the carrier.How to create high-quality short video of popular science needs to grasp two creative elements:short video of popular science needs to grasp two creative elements:content elements and non-content elements.Content elements in-content elements and non-content elements.Content elements in-clude:theme selection,audience positioning,script design.The non-clude:theme selection,audience positioning,script design.The non-content elements include:naming mode,explanation mode,expressioncontent elements include:naming mode,explanation mode,expression style,background score,and communication channel.Finally,thisstyle,background score,and communication channel.Finally,this paper introduced the application method of creative elements bypaper introduced the application method of creative elements by taking the creation of science popularization short video on artificialtaking the creation of science popularization short video on artificial intelligence as an example.intelligence as an example.

关 键 词：科普短视频 内容要素 非内容要素 

分 类 号：N4[自然科学总论]