数字技术助推大型体育赛事高质量发展的机制、挑战及路径  

Mechanisms,Challenges and Paths of Digital Technology to Promote High-Quality Development of Large-Scale Sporting Events

作　　者：刘苏潇 牟粼琳[1,2] 张学渊 王一行 LIU Suxiao;MOU Linlin;ZHANG Xueyuan;WANG Yihang(Dept.of Economics and Management,Wuhan Sports Univ.,Wuhan 430079,China;Sports Social Science Research Center,Wuhan Sports Univ.,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]武汉体育学院体育社会科学研究中心,湖北武汉430079

出　　处：《体育教育学刊》2023年第4期33-39,F0003,共8页Journal of Physical Education

基　　金：教育部哲学社会科学研究后期资助项目(21JHQ086);湖北省教育厅科学技术研究计划重点项目(D20214102);湖北省高等学校哲学社会科学研究重点项目(21D089);武汉体育学院中青年科研团队资助(21KT07)。

摘　　要：数字技术作为全球数字变革和产业升级的核心驱动力,其与大型体育赛事的深度融合对我国体育赛事高质量发展具有重要意义。运用文献资料法、案例分析法等研究方法,对数字技术赋能大型体育赛事的内在机制进行阐释,以2020年东京奥运会为案例,分析数字技术在大型体育赛事场景中的应用场景。针对大型体育赛事在转型发展过程中出现的数字基建不稳固、竞技体育后备人才培育机制不健全、转播生态不成熟,价值观念异化等挑战,提出创建闭环监督机制、创建开辟“三算”版图、打造科学化运动员训练系统、激发赛事转播多元渠道、建设城市联动的智慧场馆等路径。As the core driving force of global digital change and industrial upgrading,the deep integration of digital technology with large-scale sports events is of great significance to the high-quality development of sports events in China.With the research methods of literature review and case study,the internal mechanism of digital technology empowering large-scale sports events is explained,and the 2020 Tokyo Olympics is used as a case study to analyze the application scenarios of digital technology in large-scale sports events.Aiming at the challenges of unstable digital infrastructure,unsound cultivation mechanism of reserve talents for competitive sports,immature broadcasting ecology and alienation of values,the paper proposes to create a closed-loop supervisory mechanism,create a“three-counting”map,build a scientific training system for athletes,use diversified channels for event broadcasting,and build an urban-linked intelligent stadium,as well as an urban-linked smart stadium.

关 键 词：数字技术 大型体育赛事 东京奥运会 竞技体育 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]