基于感性工学的白马藏乡咂酒包装设计  

Packaging Design of Baima Tibetan Zajiu Liquor Basedon Kansei Engineering

作　　者：樊华 杨帅[2] 樊平 FAN Hua;YANG Shuai;FAN Ping(School of Fine Arts and Design,Lanzhou University of Arts and Science,Lanzhou 730010,China;Lanzhou University of Technology,Lanzhou 730050,China;Pingliang Mechanical and Electrical Engineering School,Pingliang 744000,Gansu,China)

机构地区：[1]兰州文理学院美术与设计学院,甘肃兰州730010 [2]兰州理工大学,甘肃兰州730050 [3]平凉机电工程学校,甘肃平凉744000

出　　处：《兰州文理学院学报（社会科学版）》2023年第5期123-128,共6页Journal of Lanzhou University of Arts and Science(Social Science Edition)

基　　金：2022年度甘肃省高等学校创新基金项目“基于OpenCV视觉处理技术的陇南地区白马藏乡文化创意产品设计与研究”(2022A-179)。

摘　　要：为了准确掌握消费者的心理需求,设计出符合目标消费者的白马藏乡咂酒包装,本研究运用感性工学理论,通过问卷调查及焦点小组定性方法,确定咂酒包装的词汇和设计项目,构建定量的数量化Ⅰ类模型,对造型意象和设计要素之间的关系进行求解,实现对包装设计中情感量化的信息定位,从而得到一款符合目标市场用户需求的产品包装设计。In order to accurately grasp the psychological needs of consumers and design the packaging of Baima Tibetan Zajiu liquor in line with the target consumers,this study uses the theory of kensei engineering,through questionnaire survey and focus group qualitative method,determines the vocabulary and design items of Zajiu liquor packaging,constructs a quantitative type I model,and solves the relationship between modeling image and design elements,realizing the information positioning of emotional quantification in packaging design,so as to obtain a product packaging design that meets the needs of target market consumers.

关 键 词：感性工学 咂酒包装 数量化理论I类 

分 类 号：TS261.48[轻工技术与工程—发酵工程]