基于数量化理论的蒙古族唐卡感性意向研究  

Study on the Perceptual Intention of Thangka in Mongolia Based on the Theory of Quantif cation

作　　者：宋海军[1] Song Haijun

机构地区：[1]内蒙古师范大学,内蒙古呼和浩特010022

出　　处：《家具与室内装饰》2023年第9期64-69,共6页Furniture & Interior Design

基　　金：“一带一路”倡议下蒙古族文化元素在公共艺术中的应用研究;内蒙古自治区社会科学规划项目(2018NDBO93);内蒙古师范大学基本科研业务费项目(2022JBTD014)。

摘　　要：蒙古族唐卡作为一种独特的传统绘画形式,其在继承草原文化精神内核的基础上,也体现了北方游牧文明的艺术风格,随着现今公众审美倾向的转变与创作外延的不断拓展,其继承与发展方面也迎来了新的议题与机遇。研究从感性工学的视角切入,通过田野考察获取蒙古族唐卡资料并对其进行元素解构,以数量化理论I为基础,构建感性评价与各造型元素间的关联模型并建立反应矩阵。结果表明,运用该方法可较为清晰地将公众抽象模糊的感性需求与唐卡中具象实际的造型要素建立映射关系,为新时代下蒙古族唐卡再创作与设计应用提供参考。As a unique traditional painting form,Thangka in Mongols inherits the spiritual core of grassland culture and embodies the art style of northern nomadic civilization.With the change of the public aesthetic tendency and the continuous expansion of the creative extension,its inheritance and development also ushered in new issues and opportunities.Based on the theory of quantification I,this study aims to obtain and deconstruct thangka data in Mongols from the perspective of Kansei engineering.The association model between perceptual evaluation and modeling elements was constructed,and the reaction matrix was established.The results depict that the method can clearly map the public's abstract and fuzzy perceptual needs to the concrete and practical modeling elements in Thangka,providing reference for the re-creation and design application of Thangka in Mongols in the new era.

关 键 词：蒙古族唐卡 数量化理论I 感性意向 文化可持续 

分 类 号：TS664.1[轻工技术与工程]