基于移情设计理论的长沙窑陶瓷食品包装容器设计研究  

Design of Changsha Kiln Ceramic Food Packaging Container Based on Empathy Design Theory

作　　者：苏淼 张玉山[1,2] Su Miao;Zhang Yushan

机构地区：[1]中南林业科技大学家具与艺术设计学院,湖南长沙410004 [2]中南林业科技大学中国文化创意研究中心,湖南长沙410004

出　　处：《家具与室内装饰》2023年第9期90-95,共6页Furniture & Interior Design

基　　金：湖南省哲学社会科学基金项目(19YBA369)。

摘　　要：应用移情设计理论发掘目标用户的真实需求,以明确长沙窑陶瓷食品包装容器的设计方向。通过移情理论中从观察到参与再到沉浸的移情法(移情观察法、移情探测法、访谈法、角色扮演法、移情地图法)获得了用户需求,探讨实现用户感官移情、文化移情、用户体验移情三个方面的设计策略。研究结果表明:色彩配置以白釉为主色,以绿釉、褐釉、红釉作为点缀色,以实现用户感官移情;运用长沙窑的诗词绘画,以实现文化移情;考虑容器密封性、识别性、便捷性,以实现用户体验移情。Applying empathy design theory to explore the real needs of target users so as to clarify the design direction of Changsha kiln ceramic food packaging container.Through the empathy method,from observation to participation and then immersion in empathy theory(empathy observation method,empathy detection method,interview method,role-playing method,and empathy map method),the user needs are obtained,and the design strategies for realizing user sensory empathy,cultural empathy,and user experience empathy are discussed.The results show that white glaze is the main color of color configuration,and green glaze,brown glaze,and red glaze are used as decorative colors to realize user sensory empathy.Using the poetry and painting of Changsha kiln to realize cultural empathy,consider the tightness,identification,and convenience of the container to realize user experience empathy.

关 键 词：长沙窑 陶瓷 移情设计 食品包装 茶叶罐 

分 类 号：TS664.1[轻工技术与工程]