元宇宙多模态、跨模态内容时代的科技出版理论探讨与实践研究  

Theory and practice of science and technology publishing in multi-modal and cross-modal era of metaverse

作　　者：钱锋 董毅敏 张铁明 乔晓东 周志颖 王杨[4] 索晓灿 史庆成 梁琥 陆文娟 QIAN Feng;DONG Yimin;ZHANG Tieming;QIAO Xiaodong;ZHOU Zhiying;WANG Yang;SUO Xiaocan;SHI Qingcheng;LIANG Hu;LU Wenjuan(Editorial Office of Journal of Clinical Medicine in Practice,Yangzhou University,136 Middle Jiangyang Road,Yangzhou 225009,China;Branch of Medicine and Industry,China International Association for Promotion of Science and Technology,89 Zhongguancun East Road,Haidian District,Beijing 100190,China;Society of China University Journals,9 Xueyuan Road,Haidian District,Beijing 100191,China;China Academy of Press and Publication,97 Sanluju Road,Fengtai District,Beijing 100073,China;Wanfang Data Co.,Ltd.,15 Fuxing Road,Haidian District,Beijing 100038,China;Suzhou Research Institute,National University of Singapore,377 Linquan Street,Suzhou Industrial Park,Suzhou 215125,China)

机构地区：[1]扬州大学《实用临床医药杂志》编辑部,江苏省扬州市225009 [2]中国国际科技促进会医工结合分会,北京市100190 [3]中国高校科技期刊研究会,北京市100191 [4]中国新闻出版研究院,北京市100073 [5]万方数据股份有限公司,北京市100038 [6]新加坡国立大学苏州研究院,江苏省苏州市215125

出　　处：《中国科技期刊研究》2023年第7期902-908,共7页Chinese Journal of Scientific and Technical Periodicals

基　　金：中国科学院自然科学期刊编辑研究会2022年研究课题“面向元宇宙的科技期刊与数字技术融合发展研究”(YJH202227);中国高校科技期刊研究会2021年医学期刊专项基金项目·期刊集群化发展项目“培育世界一流科技期刊背景下的高校医学期刊全网融合创新发展平台建设”(CUJS-YX-2021-2-1)。

摘　　要：【目的】探讨元宇宙技术背景下科技出版面临的挑战与机遇,探索以人工智能(AI)技术为核心元宇宙多模态、跨模态内容大爆发带来的科技期刊行业的范式创新和高质量发展路径。【方法】对元宇宙AI多模态、跨模态内容的相关概念、理念、特点、工具、应用场景等进行理论探讨,以《实用临床医药杂志》多模态数智内容融合出版实践范例为模板,剖析科技期刊元宇宙出版与传播的可能路径。【结果】借助多语种即时交互技术,科学共同体可实现“母语化创作,母语化阅读”,即科技期刊从以语种为焦点逐渐向以元宇宙多模态、跨模态学术内容的生产、组织、审核、评价、确权、传播、存储和应用为核心转移。AI赋能的“多模态数智内容编辑器”可解决元宇宙多模态内容的碎片化与孤岛化问题,是编辑与传播多模态内容的利器。【结论】元宇宙为科学共同体引入全新变量,多模态、跨模态传播生态让全球科技出版面临全新的发展格局,科学研究进入第五范式“元宇宙科学范式”,科技期刊发展进入元宇宙多模态、跨模态内容时期。《实用临床医药杂志》实践案例表明“多模态数智内容编辑器”可以解决元宇宙多模态、跨模态碎片化与孤岛化问题。[Purposes]This article aims to explore the challenges and opportunities faced by the technology publishing industry under the background of metaverse technology,and explore the paradigm innovation and high-quality development path of the scientific journal industry brought by the explosion of multi-modal and cross-modal contents with artificial intelligence(AI)technology as the core in the metaverse.[Methods]This article discussed the theoretical concepts,ideas,characteristics,tools,and application scenarios of AI multi-modal and cross-modal contents in the metaverse era,and took the example of integrated multi-modal digital content publishing practice of Journal of Clinical Medicine in Practice in order to analyze the possible paths for the publication and dissemination of scientific journals in the metaverse.[Findings]Multilingual instant interactive technology enables the"mother tongue creation and mother tongue reading"of scientific communities,which will gradually shift the focus of scientific journals from language to the production,organization,review,evaluation,rights,dissemination,storage,and application of multi-modal and cross-modal academic content in the metaverse.The AI-empowered"multi-modal intelligent content editor"addresses the fragmentation and isolation issues of multi-modal content in the metaverse,serving as a powerful tool for editing and disseminating multi-modal content.[Conclusions]The metaverse introduces new variables into the scientific communities,creating a new development pattern for global scientific publishing with multi-modal and cross-modal communication.Scientific research enters the fifth paradigm:the"metaverse science paradigm",and the development of scientific journals enters the era of multi-modal and cross-modal content in the metaverse.The practical case of Journal of Clinical Medicine in Practice shows that the"multi-modal intelligent content editor"can solve the fragmentation and isolation problems in the multi-modal and cross-modal metaverse.

关 键 词：科技期刊 元宇宙 多模态 人工智能生成内容 多模态数智内容编辑器 科学可视化 增强现实 

分 类 号：G230.7[文化科学]