融合主题聚类与层次分析的涉警舆情意见领袖影响力研究  

The Influence of Public Opinion Leaders Involving Police by Combining Theme Clustering and Hierarchical Analysis

作　　者：罗文华[1] 许中华 LUO Wenhua;XU Zhonghua(School of Public Security Information Technology and Intelligence,Criminal Investigation Police University of China,Shenyang,Liaoning,110854)

机构地区：[1]中国刑事警察学院公安信息技术与情报学院,辽宁沈阳110854

出　　处：《中国刑警学院学报》2023年第3期112-120,共9页Journal of Criminal Investigation Police University of China

基　　金：2022年度中国刑事警察学院研究生创新能力提升项目(编号:2022YCYB45);2022年度中国刑事警察学院校级项目(编号:D2022047);2021年度辽宁省社会科学基金重点项目(编号:L21AFX006)。

摘　　要：针对现有舆情研究偏向于质性探讨、缺乏量化考量的不足,尝试基于主题视角实验意见领袖影响力剖析,为导控主题敏感、原委复杂的涉警舆情提供新的研究思路与方法。针对特定涉警舆情,基于主题与多级递阶层次模型识别意见领袖。利用BTM短文本主题模型有效解决短文本特征稀疏的问题,对粉丝评论主题进行分析。对比不同发展阶段意见领袖观点对粉丝影响效果异同,归纳总结出粉丝观点的变化特点与规律。根据意见领袖发声形式、发声内容与发声时机对于粉丝观点的作用关系,提出了利用意见领袖导控涉警舆情的方法与建议。With the shortcomings of the existing public opinion research that is relatively biased towards qualitative discussions and lacks quantitative considerations,this study attempts to analyze the influence of opinion leaders based on the theme perspective to provide new research ideas and methods for guiding and controlling the sensitive and complex police-related public opinions.For specific police-related public opinions,it is necessary to identify opinion leaders based on the theme and multi-level incremental hierarchical model.BTM short text topic model is used to effectively solve the problem of sparse short text features and analyze the topic of fan comments.Compare the differences and similarities of the influence of opinion leaders'opinions on fans at different development stages,and summarize the change characteristics and laws of fans'opinions.According to the role of voice form,voice content and voice timing of opinion leaders on the views of fans,the methods and suggestions of using opinion leaders to guide and control public opinion involvingpoliceare put forward accordingly.

关 键 词：涉警舆情 意见领袖 主题聚类 层次分析 共词分析 

分 类 号：TP391.1[自动化与计算机技术—计算机应用技术]