认知竞争的发生机理:三个关键性的分析视角  

Mechanisms of Cognitive Competition Occurrence:Three Key Analytical Perspectives

作　　者：修利超 喻国明 杨雅 XIU Li-chao;YU Guo-ming;YANG Ya(School of Journalism and Communication,Beijing Normal University,Beijing,100875,PRC)

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《西北师大学报（社会科学版）》2023年第5期55-61,共7页Journal of Northwest Normal University(Social Sciences)

基　　金：中央高校基本科研业务费专项资金资助“‘后真相时代’的传播效果及其认知神经机制”(2020NTSS10)。

摘　　要：认知竞争是由于信息的极大丰富和人们的信息处理能力有限之间所产生的矛盾造成的一种传播现象。注意资源有限性与社会认同是认知竞争的个体心理基础;深度媒介化与媒介赋权是认知竞争的主要表现和发生场域;立足于超级个体的社会则有助于观察认知竞争的演化过程和潜在影响。个体心理基础、媒介发生场域和社会演化过程是对认知竞争进行梳理和分析的三个关键视角。在未来,认知竞争有可能成为传播学与其他学科进行交叉的一个新的研究领域,这一领域的发展也可能推动传播学的重构和创新,并促使我们去建构一个“命运共同内群体”。Cognitive competition is a communication phenomenon caused by the contradiction between the great abundance of information and people's limited ability to process information.Limited attention to resources and social identity are the individual psychological basis of cognitive competition,deep mediatization and media empowerment are the main manifestations and fields of cognitive competition,and the society based on super-individuals helps to observe the evolution process and potential influence of cognitive competition.The psychological foundation of individuals,the field of mediatization and the evolution of society are the three key perspectives for sorting out and analyzing cognitive competition.In the future,cognitive competition is likely to become a new research field where communication intersects with other disciplines,and developments in this field may also drive the reconstruction and innovation of communication and prompt us to construct a“common intra-destiny group”.

关 键 词：认知竞争 认知市场 信息选择 未来媒介 

分 类 号：G206[文化科学—传播学] B842[哲学宗教—基础心理学]